スマホの時代に、ジャニーズの写真が「売れる」ワケ


【連載:ジャニヲタに訊け!】
スマホの時代に、ジャニーズの写真が〝売れる〟ワケ



東京・原宿。
表参道沿いにある半地下のカフェ。
慌ただしく注文を済ませた美奈子さん(25)は、店員が去るやいなや、バッグから黄色い小袋を取り出しました。
中身は、厚さ2センチはあろうかという写真の束
写っているのは、どれもHey! Say! JUMPの山田涼介さんです。

「サイトに入荷情報が出たから、急いで買いに来ました。あ、見ますか!?」

彼女が差し出したのは、ジャニーズの公式グッズショップ〝ジャニーズショップ〟で買えるタレントのオフィシャル写真
ジャニーズショップ(通称:ジャニショ)は、原宿をはじめ全国に4店舗(大阪・名古屋・福岡)あり、L判の写真が1枚160円で売られています。

公式写真にはポスターやパンフレットの未使用カットやリハの様子など、貴重なショットがラインアップされ、入荷日には概ね数十種類の写真が店頭に並びます。

〝客〟は、ズラリと貼られた見本を食い入るように眺め、次々と注文用紙にペンを走らせます。
写真はグループ(あるいは公演)ごとに分かれていて、たとえば嵐と関ジャニ の写真が欲しければ、注文用紙も〝嵐用〟と〝関ジャニ 用〟の2枚に分けて書かなくてはなりません。

「最初は勝手がわかんなくて、注文用紙を書き直すハメになったこともあります。今じゃすっかり慣れましたけど。たまに娘さんにでも頼まれたのか、おどおどしてるお父さんっぽい人を見かけると、サポートもしてあげちゃう(笑)」

写真を丁寧に繰りながら、時折「これ、ヤバくないですか!?」と、お気に入りのカットを抜いて見せる美奈子さん。
のぞき込むと、たしかに〝ヤバいほど可愛い〟山田さんの笑顔がそこにありました。

「ところで、今日は何枚買ったの?」

よくぞ聞いてくれた! とばかりに彼女が差し出したレシートは、帯のような長さ。「ヤマダリョウスケ ヤマダ リョウスケ ヤマダ リョウスケ......」と、はてしなく山田さんの名が刻まれています。

「たぶん、60~70枚かな。会計のとき、〝レシートにタレントの名前が記載されますがよろしいですか?〟って聞かれるんですよね。全然いいんだけど(笑)」

なかには、レシートを家族に見られてモメた、なんて事例があったのかもしれません。
しかしながら、ヲタにとってタレントの名が書かれた長いレシートは、誇りであり愛の経典のようなもの
レシートを見てほくそ笑むときは、至福のひとときだったりするのです。

――ところでジャニヲタは、なんでそんなに写真が欲しいのでしょう?

「なんでって......そこに〝山ちゃん〟が放たれたから。それに、売り切れたら絶対後悔するもん!」

写真とは大好きなジャニの分身で、宙に撒かれた蝶のようなもの
放たれたと聞けば落ち着かないし、なんとしてもつかまえずにはおれません。

また、一部の公演ではファンが贔屓のジャニの写真をいち早く〝完売〟させ、その人気を見せつける〝フォト一揆〟なる行為も見られます。

売上の良し悪しが、人気のバロメーターにもなる写真。 愛でるのはもちろん、買い倒すことで好きなジャニを強まらせることもできるのです。

ヲタは心の渇きを癒やし、ジャニは懐を満たす
このスマホの時代に、ジャニヲタは今日も〝紙の写真〟を求めて走ります。

文/みきーる
ジャニヲタ・エバンジェリスト。女子マインド学研究家。応援歴20年超のジャニーズファン。女心を知って楽しく生きるためのライフハック"女子マインド学"を提唱。著書に『ジャニヲタあるある』(アスペクト)『ひみつのジャニヲタ』(青春出版社)他。 ●Twitterアカウント:@mikiru ●公式ブログ:『俯瞰! ジャニヲタ百景

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That cat is up to something, and we want no part of it.
WHOA
"What, what is this?"
"You'd rather take a picture of a straw than take one of me?
"Took a picture of baby Avery and dachshund Milo tunneled behind her to get in the picture." -Submitted By: Diane Lenier
Watch out, baby!
Who's bombing who?
NOOOOOOOOOOOOOOOOO!!
"Oh sorry, wrong room."
"What are you reading?"
At least someone is trying to stop these from happening.
Nothing like a perfectly timed tail.
The beer is poison!
"Why are you taking pictures of butts?"
It's cool, he's the new boom mic operator.
"My turn next!"
Just really happy to be here.
At least that last guy is in the picture.
This cat's great-grandchildren are probably in this slideshow as well.
"Turn left on Sunset."
"I want to sit on the chair."
Sneak attack is underway.
Stopping inappropriate Facebook photo uploads since 2008.
How is he even doing that with his neck?
What are you doing here?
Also: "Soon"
Talk about a third wheel.
The other cat REALLY doesn't like glamour shots.
"Um, I think someone forgot my Fancy Feast."
"Do I smell fish?"
"Um, a little help?"
What is this contraption.
We're assuming that this guy was attempting to take an underwater selfie.
"Ignore me!"
He does not approve.
His night vision is perfect for interrupting hipster photo shoots.
He stood on that pinecone to get in this photo: commitment.
"Sorry, did I ruin your postcard?"
Still part of the family.
Maybe planned, still terrific.
"My husband and I were taking our border collie, Jack, out for his daily beach run and play. (This) is the photo of him being photobombed. I didn't see the dog until I saw it on the screen after the photo was taken."- Submitted By Laura Hancock
"I was trying to take a picture of this cute Waterbuck calf, when it's mom stepped in to see what I was doing to her baby...LOL." Submitted by: Karen Stephens
"I was taking a picture of my cat Simon one day when Teddy got a bit jealous (like he always does). Hope you enjoy!" Submitted by: Hali Jakeman
Submitted by: Karen Lyons Kalmenson
In our experience cats really do hate driving.
This dog is huge!
Where was this cat standing?
Submitted By: Kylee Callahan
"Here is Badger, completely unaware of his archenemy Groucho doing the bombing..." -Submitted By: Kimberly Rai Cook
Submitted By: Heather Smith Robitzek
Submitted By: Christopher Guignon
Hey! Me too, right?
Submitted By: Alan Kelly
"Photobomb of my dachshund with my then 3-month-old daughter." -Submitted By: Melanie Walsh
Submitted By: Jean Seraichyk
This goat would clearly lose hide-and-seek.
That cat takes itself way too seriously.
"I was taking head shots for a friend when Albert kept entering the frame and posing. This is the shot when my friend had had enough." - Submitted By: Kathlyn Horan
These cows would have been such a good background otherwise.
Submitted by: Blacky Bokich
All the dog that's fit to photograph.
Aflac has to be responsible for this.
Submitted By: Alexandra Foster
Submitted By: Reese Levine
"My husky is pretty angry she's not included in the picture." -Submitted By: Kimberly Fernandez
Submitted By: Marcelle Gonzalez
Submitted By: Jenny Haniver
Submitted By: Ren Meier
"An animal photobomb taken in the "off leash" portion of Austin's Town Lake hike and bike trail. This is actually our dog, presumably telling us how she really feels about the new baby!" -Submitted By: Joanna
Just wait for it.
"Well, hello!"
"I make this look easy."
The lion doesn't even know he is posing, he's just naturally suave.
This dolphin really deserves credit for making this picture great.
"Dog park fun (Jack, Marley, and Kiana) getting their picture taken when a great dane decides to make a cameo!!" -Submitted By: Brynn Fesler
"I'm part of the family too. Why shouldn't I be in the picture?"
"Another animal is getting more attention than me!"
Maybe this was planned?
"Oh, you were taking a picture?"
Just a man, a woman, and their horse.
Even dogs can enjoy 3D.
The photographer is holding a steak.
This donkey has a place to go.
HEEYYYY!
Quick window bomb before flying away.
Just gonna sneak in here.
Cool boat, dude.
Pretty scenic, huh?
Bet he didn't see that coming.
Is this cute or just incredibly creepy?
Finally worked!
Nope, FCC cat doesn't approve of this.
Get a room.
Down here!
He knew what he was doing.
Sweet picture, dude.
Classic.
HEY!
This probably ended well.
Don't get out of the car.
Double Bomb.
That couch looks pretty comfy.
Dude, pipe down over there.
What's he planning?
When you gotta go, you gotta go.
Up close and personal.
You're never too young to get photobombed.
Cute couple.
C'mon, ditch the girl and come play with this ball.
Not just any goat bomb, but a sarcastic goat bomb.
Sup?
Cool speech, bro.
Nice costume, kid.
Cheeeeeese!
This way's better.
A fun-filled day at the park.
What are you guys up to?
Seriously?
Poor dog never even saw it coming.
BEHIND YOU!
Bears have needs, too.
Don't let the hair distract you from the bomb.
C'mon, I'm cute too.
Always crashing penguin parties (and our Twitter avatar)
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