美女モデルと密室で実験!ニオイで男性の第一印象は変わるのか?

ユニークなテレビCMでも注目を浴びている「AXE」が、『AXE脳科学研究所』なるサイトを立ち上げ、面白い実験動画を配信している。


現在公開されているのは、「AXE NEURO LAB エレベーター編」。この実験の被験者の20歳のモデル女性のぞみクン(超カワイイ)。7種の異なる「AXE」を纏った9人の男性陣と、エレベーター内で2人きりの状況にされる。そこでのぞみクンに装着されている好感度解析装置が、様々な生体反応から無意識レベルの印象を解析、"エモーションゲージ"に、好感度として表示されるのだ。
なんでも、女性の脳波・心拍・体温・発汗といった生体反応をとらえ、独自のアルゴリズムにより数値化された"無意識レベルの好ましい印象"をリアルタイムに導き出すことができるメカニズム...ということらしい。


果たして、香りで男性の第一印象は変わるのか?好感度向上は判明するのか!? 動画を見て確認してみよう。この実験は第3弾まで行われる予定だ。

【参照リンク】
・AXE脳科学研究所
http://www.axeeffect.jp/axelab/ 

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LONDON, ENGLAND - FEBRUARY 16: A model walks the catwalk during the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: A model walks the catwalk during the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: A model walks the catwalk during the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: A model walks the catwalk during the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: A model walks the runwayduring the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: A model walks the catwalk during the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

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LONDON, ENGLAND - FEBRUARY 16: (EDITORS NOTE: Image contains nudity.) A model walks the runwayduring the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

LONDON, ENGLAND - FEBRUARY 16: (EDITORS NOTE: Image contains nudity.) A model walks the runwayduring the Pam Hogg show at Freemasons Hall during London Fashion Week Fall/Winter 2013/14 on February 16, 2013 in London, England.

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