Perfume、カンヌ広告祭に出演! ビッグプロジェクトがスタート

先日、フランス・カンヌで6月16日(日)から22日(土)まで開催される世界最大の広告祭「カンヌ・ライオンズ」に、日本人アーティストとして初めて招待されることを発表したPerfume。

同イベントには、数々のPerfumeプロジェクトに携わってきたデジタルクリエーション・ディレクター真鍋大度(Rhizomatiks)が出演し、6月20日(木)に行われるセミナーで、Perfumeをテーマにしたプレゼンテーションを行う。今回それに向けてのビッグプロジェクト「Perfume Global Site Project #003」がスタートした。

全世界を照準にデジタルアートとSNSを駆使した「Perfume Global Site Project #003」では、「ドローイングプロジェクト」と「ツイッタープロジェクト」の2つが始動。共にPerfume グローバルサイトで展開されており、その全貌が明らかになってきた。

13日(木)0時のカウントダウンゼロに合わせ、スタートした「ドローイングプロジェクト」は、ウェブ上でPerfumeの3Dモデルに、ユーザーが自由にアニメーションを描いて投稿することができるというもの。さらにここでユーザーが作成したデザインは、メンバー3人の3Dスキャンデータとともにダウンロード可能で、このデータは利用規約の範囲内で自由に使用することができるのだ。昨年の「モーションキャプチャデータ」の公開に続いて、クリエーターへ向けたチャレンジングな施策に注目が集まりそうだ。

一方、先日ティザーサイトにて立ち上がった「ツイッタープロジェクト」は、ハッシュタグ#Perfume_umのついたツイートの数に応じてPerfume3人の3Dモデルが徐々に現れ、3万ツイートを達成すると完成するという仕掛けとなっていたのだが、それが見事達成され「Perfume Global Site Project #003」の始動とつながった。

そして、「カンヌ・ライオンズ」で開催される各セミナーの中で、見たいセミナーのWEB一般投票が行われたところ、今回のプレゼンテーションが、20日(木)に開催されるものの中で1位を獲得。急遽その模様がカンヌ・ライオンズの<YouTube>オフィシャル・チャンネルでライブストリーミングされることが決定し、この場にPerfumeも出演することとなったのだ。オンエア中に「Perfume Global Site Project #003」の片鱗を披露する可能性もある。日本を代表して行われるプレゼンテーションをリアルタイムで見てみてはいかがだろうか。

現在、東名阪の対バンツアー中のPerfumeは、7月からは初のヨーロッパツアーを予定している。6月19日(水)より<YouTube>Perfumeオフィシャル・チャンネルで、「リニアモーターガール」以降の過去シングル曲のミュージックビデオをフルサイズで配信するとあって、ヨーロッパ公演ではこれまで以上に、楽曲を聞きこんだ現地ファン達の熱狂的な応援を目の当たりにすることになりそうだ。

常に新しい領域にチャレンジする、話題目白押しのPerfumeから目が離せない。


【参照リンク】
・Perfume オフィシャル・サイト
http://www.perfume-web.jp
・Perfume オフィシャル・グローバル・サイト
http://www.perfume-global.com/
・「カンヌ・ライオンズ」オフィシャル・チャンネル(YouTube)
http://www.youtube.com/canneslions

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