【速報】日本の「ネコミミ」にカンヌも驚愕! カンヌライオンズがいよいよ開幕

世界最大の広告の祭典「カンヌライオンズ」が16日いよいよ開幕しました。

記念すべき60回目の開催となる本年、初日にはイノベーション部門とダイレクト部門の2部門のショートリストが発表され、日本企業からは計7作品がノミネートされました。

注目は、昨年の東京ゲームショウでも大きな話題を呼んだネコミミ型アクセサリーの「necomimi」。脳波を検知し装着者の感情に合わせて動きを変える革新的な技術とキュートなデザインが融合した、"日本らしい"新たなコミュニケーションツールとしてカンヌでも人気を集めました。

また、原宿キャットストリートの"スキマ"に家具を配置してギャラリー風に展示したIKEAの「IKEA SUKIMA GALARRY」や、六本木のアディダス本社ビルに投影された香川真司選手に向かってスマートフォンで"アシスト"を決めるインタラクティブ広告の「THE HIGHEST GOAL」など、都市の風景を上手く活用した広告の活躍も目立ちます。

今年のカンヌライオンズでは、過去最多となる3万5000件を超える作品が17の部門に分かれてグランプリを争います。このほかの部門でも、明日以降ノミネート作品が次々発表されるので、ぜひご注目ください!

◆イノベーション部門
・NECOMIMI(制作:電通)


・VISION SHIFT SYSTEM(制作:電通/ソニックジャム/AKARI)

◆ダイレクト部門
・IKEA SUKIMA GALARRY(制作:TBWA/HAKUHODO)
http://sukima.mount.jp/

・THE HIGHEST GOAL(制作:TBWA/HAKUHODO)
http://www.youtube.com/watch?v=KjGCAdxAEPI


・MARIONETTEBOT(制作:TBWA/HAKUHODO)
FREE FACE(制作:WIEDEN+KENNEDY TOKYO)
PEOPLE'S MARATHON PROMOTION SYSTEM(制作:電通)

【参照リンク】
・カンヌライオンズ 国際クリエイティビティ・フェスティバル
http://www.canneslions.com/

■関連リンク
クリエイティブに役立つアイデアの宝庫 世界最大の広告祭「カンヌライオンズ」を徹底紹介
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CANNES, FRANCE - MAY 18:  Actress Eva Longoria attends the 'Jimmy P. (Psychotherapy Of A Plains Indian)' Premiere during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actress Eva Longoria attends the 'Jimmy P. (Psychotherapy Of A Plains Indian)' Premiere during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 18, 2013 in Cannes, France.

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CANNES, FRANCE - MAY 18:  Eva Longoria attends the Premiere of 'Jimmy P. (Psychotherapy Of A Plains Indian)' at The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actress Eva Longoria attends the 'Jimmy P. (Psychotherapy Of A Plains Indian)' Premiere during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actress Eva Longoria attends the 'Jimmy P. (Psychotherapy Of A Plains Indian)' Premiere during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 18, 2013 in Cannes, France.

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CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda receives the Prix Du Jury for 'Soshite Chichi Ni Naru' from actress Rossy de Palma at the Inside Closing Ceremony during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 26, 2013 in Cannes, France.

CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda on stage after 'Soshite Chichi Ni Naru' receives the Prix Du Jury at the Inside Closing Ceremony during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 26, 2013 in Cannes, France.

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After a slew of accusations, 'Grazia' magazine admitted to heavily Photoshopping a picture of the Duchess of Cambridge at the royal wedding in April, whittling down her waist and copy-pasting her left arm over to replace her right, which was holding Prince William's hand. 

Cosmopolitan magazine's choice of then 17-year-old Dakota Fanning for the cover of their February issue caused controversy due to the nature of the magazine's sex-related headlines and the actress's young age. 

Although the magazine received a lot of heat for the cover, a spokesperson for the magazine told Fox News: "Dakota, who turns 18 this month, is a mature, fearless young woman and we are proud to honor her as our Fun Fearless Female of the year." 

Vogue's April 2008 shape issue featured NBA star LeBron James and Brazilian supermodel Gisele Bundchen in a way that many believed perpetuated negative racial stereotypes about African American men. LeBron's forceful pose seemed to depict 'King Kong-like' aggression while Bundchen was depicted as a damsel in distress. 

Famed androgynous male model Andre Pejic caused a stir when he posed topless for Dossier magazine. The nature of the cover was so controversial that Barnes and Nobles censored the cover as they would for a nudie magazine because they were worried that customers would mistake Pejic for a woman.

Kate Upton has been making a splash this year, appearing naked in several magazines and as one of Terry Richardson's favorite models. Her rise to fame has not been without controversy, though, having also been the target of attacks from 'thinspiration' sites calling her 'fat.' 

However, this cover will stand out as the glossy that started it all.

The cover of V Magazine's September 2011 issue was intended to pay homage to Spanish filmmaker Pedro Almodovar's 'Tie Me Up! Tie Me Down!" However, many readers were concerned that it was demeaning to supermodel Naomi Campbell and that it glamorized sexual violence.

It's hard to remember a time when celebrities didn't pose naked while pregnant on covers of magazines. However, that time existed and we have Demi Moore to thank for being the first, posing nude while 7 months pregnant on the cover of Vanity Fair. 

The issue caused a whole slew of controversy and there were stories of the magazine being sold in paper bags, like porno magazines. However, a year later Moore posed nude on another cover for the magazine covered in body paint as a commemoration to this infamous cover.

Vanity Fair's March 2010 'Young Hollywood' edition raised brows when all of the celebs they chose for their issue were thin and white. Although all of the young actresses they chose did have big movies released in 2010, many wondered if there were no actors of color who could have been featured in the magazine?

Vogue Italia's plus-sized edition raised eyebrows not only for the magazine's choice of 'curvier' instead of rail-thin models, but because of the scintillating nature of the pictures inside the magazine. Shot by Steven Meisel and styled by Edward Enninful, the models are photographed in various states of undress, making it slightly NSFW.

The American monthly magazine made two covers of their October issue, one featuring James Franco's face and one featuring his butt. Needless to say, this NSFW magazine cover is controversial because of its bumtastic nature.

Jourdan Dunn and Chanel Iman pose happily on the cover of Teen Vogue's November 2010 issue, however the magazine did not know that Dunn was pregnant until after the photo shoot. The 19-year-old model reveals her pregnancy in the magazine, and because Teen Vogue decided not to pull the cover, many advocates against teen pregnancy were concerned about the message that the magazine was sending to its teen readers.

When Kim Kardashian appears in the buff for any magazine, it's always controversial. In this case, the celeb posed for W Magazine's November 2010 cover with her lady bits covered by a tagline by artist Barbara Kruger. Additionally and perhaps more controversial were the outtakes of this shoot in which Kardashian is naked and dipped in silver paint.

W Magazine commissioned Chinese dissident and world-famous artist Ai Wei Wei for one of its November 2011, art issue covers. The cover features model Sui He recreating the scene of the artist's violent arrest.

Then 47-year-old actress Demi Moore appeared on the November 2009 cover of W Magazine looking a little too thin. The actress dismissed claims that her photo had been Photoshopped (especially in the hip area) saying that she was just very thin.

The British singer looked amazing on the cover of Vogue's March 2012 issue, so amazing that some people thought the Grammy winning songstress looked Photoshopped. The actress was drawn into controversy when fashion designer Karl Lagerfeld called her "a little too fat," however, she dismissed the comments in the pages of this edition of Vogue.

The always controversial Lindsay Lohan graced the February 2008 cover of New York Magazine, recreating Marilyn Monroe's 'The Last Sitting' photography session of 1962. Since Lohan's spread featured the troubled young actress in various stages of undress and featured near-explicit nudity, the issue garnered a lot of attention.

Before the pop star became the center of a paparazzi frenzy (remember head-shaving, K-Fed, etc.), Britney Spears was a 'Teen Queen.' At least that's what Rolling Stone dubbed her in their April 1999 issue which featured the then seventeen-year-old Spears in lingerie and holding a Tellytubby. In 1999, the young singer was already developing into a sex symbol, but many believed that this cover was a little too mature for a 17 year-old.

Lindsay Lohan was photographed by the ever controversial Terry Richardson for Purple Magazine in 2010. Apart from the fact that the subject is Lindsay Lohan, the cover was controversial because she was posed in a Christ-like pose, with a crown of thorns adorning her head.

Male model Marlon Teixeira's embrace of Stephanie Seymour is striking -- is she being choked? And is that ever OK?

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