金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり


昨今のプロ野球中継はカメラの技術が発達し、視聴者を満足させている。高性能スロー再生で、投手の球の握りまできちっと見せてくれる。スライダー、ツーシーム、フォーシーム・・・何を投げたかがハッキリとわかるのだ。データ分析も充実し、打者が打席に立てば、9分割されたチャート表が出てきて、「内角低めは3割4分と強いけど、内角高めは2割3分と弱いんだな」とパッと目に入れてくれる。

野球マニアにとっては、地上波で毎試合巨人戦が放送されていた頃の中継と比べても、楽しみが倍増したはずだ。しかし、野球中継で野球のことばかり話しても、野球ファンはそれ以上増えやしない。これがCS中継であれば、それで構わない。もっとも、製作費の潤沢な地上波中継だからこそできるのだが...。


今の野球中継に必要なのは、選手の野球とはあまり関係のない情報である。昭和の頃、王貞治を知らない日本人はほとんどいなかっただろう。だからといって、誰もが野球中継を通じて知ったとは限らない。「ああ、ナボナのおじさんか」とコマーシャルを観て覚えた層もいるはずだ。昭和50年代に入ると、『珍プレー好プレー』が放送され始め、「野球中継は好きじゃないけど、珍プレーは毎回観る」という人たちもいた。
そして、

金森(西武)・・・「デッドボールばかり当たる人」
達川(広島)・・・「当たってないのにデッドボールを主張する珍しい人」
宇野(中日)・・・「野球にヘディングを導入した人」

といったスターが誕生して行ったのだ。
それに比べて、最近のメディアはどうも野球好きのための情報しか流さなくなっているように思える。もちろん、細か過ぎるデータ分析や高性能スロー再生を止める必要はない。もっと選手のパーソナル情報を増やすべきなのだ。

近年でいえば、二岡智宏(巨人 日本ハム)は「山本モナと五反田の9800円のラブホテルに行った人」として一般人にも覚えられた。そのような"野球以外のどうでもいい情報"こそ、今の野球に興味のない人間を引きつけるのだ。
たとえば、阪神・柴田を紹介する際、「俊足巧打の外野手」と話すよりも、「マラソンの川内優輝選手に似ています」と画面に顔のアップを出したほうが覚えるのである。そのうえ、アナウンサーが「このあいだ、柴田に『川内に似てるといわれませんか?』と聞いたら、『おふくろさんの作詞家ですか?』と言われましてねえ。『それは、川内康範ですよ!』『...ああ、マラソンの。よく言われますよ。このまえも、川内選手に間違えられてサインを求められました』と笑っていました」などと放送で話せば、一気に柴田の知名度はアップする。

DeNAのルーキー・三嶋一輝に触れる場合、「MAX152キロの直球とスライダーが武器です」と話した上で、「好きなタイプはトリンドル玲奈です」(『2013プロ野球全選手カラー写真名鑑』より)と余計な情報も入れたほうが親近感も沸くだろう。メディアの人間が、"野球以外のどうでもいい情報"をもっと取材し、テレビやラジオで流せば、新たなファンを開拓できるかもしれない。

【参照リンク】
・中日ドラゴンズ 宇野勝 - 珍プレー総集編
http://www.youtube.com/watch?v=88ol0ZQaqHU
・プロ野球 詐欺師対決
http://www.youtube.com/watch?v=cS42YuzA6gg

■関連リンク
テレビ欄を横に読むのは当たり前 デキるヤツは「縦読み」する!新しい発見があるかも
統一球問題 ダルビッシュがバッサリ、ブラゼルは日本球界復帰アピール
ガチヲタエース・田中マー君、SKE松井玲奈からのリプライに歓喜

11 PHOTOS
マリア・シャラポワ【フォト集】
See Gallery
金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり

PARIS, FRANCE - MAY 30:  Maria Sharapova of Russia looks on in her Women's Singles match against Eugenie Bouchard of Canada during day five of the French Open at Roland Garros on May 30, 2013 in Paris, France.

PARIS, FRANCE - MAY 24:  Tennis player Maria Sharapova attends 2013 Roland Garros French Open : Women's And Men's Singles Draw on May 24, 2013 in Paris, France.

NEW YORK - NOVEMBER 17:  Maria Sharapova attends the 5th Anniversary of the CFDA/Vogue Fashion Fund at Skylight Studios on November 17, 2008 in New York City.

Maria Sharapova attends the launch of Maria Sharapova by Cole Haan Collection at the Cole Haan at Rockefeller Center on August 27, 2009 in New York City.

Launch of Maria Sharapova by Cole Haan Collection

Cole Haan at Rockefeller Center 

New York, NY United States

August 27, 2009

Photo by Jamie McCarthy/WireImage.com

Maria Sharapova arrives at the 2011 ESPY Awards at Nokia Theatre L.A. Live on July 13, 2011 in Los Angeles, California.

TOKYO - SEPTEMBER 25: Maria Sharapova attends a press conference promoting a collection "Maria Sharapova by Cole Haan" as a part of the company's 2009 Fall Women's collection at the Peninsula Tokyo on September 25, 2009 in Tokyo, Japan.

Tennis superstar Maria Sharapova attends Evian's Baby On The Inside advertisement promotion at the Openhouse Gallery on August 24, 2010 in New York City.

Maria Sharapova Attends Evian's Baby On The Inside Advertisement Promotion

Openhouse Gallery

New York, NY United States

August 24, 2010

LONDON, ENGLAND - JUNE 16:  Maria Sharapova arrives at the WTA Tour Pre-Wimbledon Party at The Roof Gardens, Kensington on June 16, 2011 in London, England.

LOS ANGELES, CA - OCTOBER 19:  Tennis player Maria Sharapova attends the 2010 CFDA Vogue Fashion Fund Finalists Celebration with Frederic Fekkai and Lisa Love at Chateau Marmont on October 19, 2010 in Los Angeles, California.

LONDON, ENGLAND - JUNE 30:  Maria Sharapova of Russia celebrates match point after winning her semifinal round match against Sabine Lisicki of Germany on Day Ten of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on June 30, 2011 in London, England.

TORONTO, ON - AUGUST 14:  Maria Sharapova co-hosts The TAG Heuer Cocktail Reception at the Royal De Versailles Jewellers on August 14, 2009 in Toronto, Canada.

HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

13 PHOTOS
水着特集!米人気誌「スポーツ・イラストレイテッド」in 2013
See Gallery
金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

37 PHOTOS
デヴィッド・ベッカム【フォト集】
See Gallery
金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり
British soccer player David Beckham, right, of the Los Angeles Galaxy answers questions from the media during a news conference Thursday Dec.1, 2011 with teammate Landon Donovan at a posh hotel at the financial district of Makati city east of Manila, Philippines. Beckham and the LA Galaxy team are here for a friendly soccer match with the Philippine team known as the Azkals and also scheduled to hold clinics for young children. With Beckham are teammate Landon Donovan, left, and coach Bruce Arena. (AP Photo/Bullit Marquez)
David Beckham, in his suit, plays soccer with students of Beijing's No. 2 High School during an event to promote the sport in China, Wednesday, March 20, 2013. (AP Photo/Alexander F. Yuan)
PORTLAND, OR - JULY 14: David Beckham #23 of the Los Angeles Galaxy kicks the ball against the Portland Timbers on July 14, 2012 at Jeld-Wen Field in Portland, Oregon. (Photo by Jonathan Ferrey/Getty Images)
VANCOUVER, CANADA - JULY 18: David Beckham #23 of the Los Angeles Galaxy walks off the pitch after the MLS game against the Vancouver Whitecaps FC July 18, 2012 at BC Place in Vancouver, British Columbia, Canada. The teams tied 2-2. (Photo by Jeff Vinnick/Getty Images)
LONDON, UNITED KINGDOM - JULY 26: David Beckham seen leaving 202 Restaurant in Notting Hill on July 26, 2012 in London, England. (Photo by Neil Mockford/FilmMagic)
LONDON, ENGLAND - JULY 27: David Beckham passes under Tower Bridge driving a speedboat named 'Max Power' which carries the Olympic Torch with its torchbearer on July 27, 2012 in London, England. Athletes, heads of state and dignitaries from around the world have gathered in the Olympic Stadium for the opening ceremony of the 30th Olympiad. London plays host to the 2012 Olympic Games which will see 26 sports contested by 10,500 athletes over 17 days of competition. (Photo by Matthew Lloyd/Getty Images)
CARSON, CA - OCTOBER 06: David Beckham #23 of the Los Angeles Galaxy gives his jersey to a fan after the MLS match between Real Salt Lake and the Los Angeles Galaxy at The Home Depot Center on October 6, 2012 in Carson, California. Real Salt Lake defeated the Galaxy 2-1. (Photo by Victor Decolongon/Getty Images)
BEIJING, CHINA - MARCH 21: British football player David Beckham visits Beijing Guo'an Football Club at Workers Stadium on March 21, 2013 in Beijing, China. David Beckham is on a five-day visit to China at the invitation of the China Football Association as China's first international football ambassador. (Photo by Lintao Zhang/Getty Images)
SANTA MONICA, CA - FEBRUARY 18: Pro soccer player David Beckham with sons Cruz Beckham, Romeo Beckham and Brooklyn Beckham in the audience during the 2012 Cartoon Network Hall of Game Awards at Barker Hangar on February 18, 2012 in Santa Monica, California. (Photo by Christopher Polk/WireImage) 22184_004_CP_0020.JPG
SANTA MONICA, CA - FEBRUARY 18: Pro soccer player David Beckham and son Cruz Beckham onstage during the 2012 Cartoon Network Hall of Game Awards at Barker Hangar on February 18, 2012 in Santa Monica, California. (Photo by Christopher Polk/WireImage) 22184_003_CP_0360.JPG
CENTURY CITY, CA - MAY 20: Professional soccer player David Beckham and wife Victoria Beckham arrive at the 27th Anniversary Sports Spectacular benefiting Cedars-Sinai Medical Genetics Institute at the Hyatt Regency Century Plaza on May 20, 2012 in Century City, California. (Photo by Alberto E. Rodriguez/Getty Images for Sports Spectacular)
CENTURY CITY, CA - MAY 20: Professional soccer player David Beckham and son Brooklyn Beckham arrive at the 27th Anniversary Sports Spectacular benefiting Cedars-Sinai Medical Genetics Institute at the Hyatt Regency Century Plaza on May 20, 2012 in Century City, California. (Photo by Mark Davis/Getty Images for Sports Spectacular)
PORTLAND, OR - JULY 14: David Beckham #23 of the Los Angeles Galaxy kicks the ball against the Portland Timbers on July 14, 2012 at Jeld-Wen Field in Portland, Oregon. (Photo by Jonathan Ferrey/Getty Images)
speaks onstage during the 2010 Teen Choice Awards at Gibson Amphitheatre on August 8, 2010 in Universal City, California.
<> at Staples Center on April 26, 2011 in Los Angeles, California.
Soccer player David Beckham, right, looks at his son Romeo during an NBA basketball game between the Los Angeles Lakers and the Dallas Mavericks in Los Angeles, Thursday, March 31, 2011. (AP Photo/Jae C. Hong)
In this image taken from video, England's soccer star David Beckham, left and his wife Victoria arrive at Westminster Abbey for the Royal Wedding in London on Friday, April, 29, 2011. (AP Photo/APTN) EDITORIAL USE ONLY NO ARCHIVE PHOTO TO BE USED SOLELY TO ILLUSTRATE NEWS REPORTING OR COMMENTARY ON THE FACTS OR EVENTS DEPICTED IN THIS IMAGE
LONDON, ENGLAND - APRIL 29: David Beckham and Victoria Beckham arrive to attend the Royal Wedding of Prince William to Catherine Middleton at Westminster Abbey on April 29, 2011 in London, England. The marriage of the second in line to the British throne is to be led by the Archbishop of Canterbury and will be attended by 1900 guests, including foreign Royal family members and heads of state. Thousands of well-wishers from around the world have also flocked to London to witness the spectacle and pageantry of the Royal Wedding. (Photo by Pascal Le Segretain/Getty Images)
speaks onstage during the 2011 VH1 Do Something Awards at the Hollywood Palladium on August 14, 2011 in Hollywood, California.
SANTA MONICA, CA - FEBRUARY 18: Athlete Shaquille O'Neal (top L), pro soccer player David Beckham (top R) and sons (bottom L-R) Brooklyn Beckham, Romeo Beckham and Cruz Beckham attend the 2012 Cartoon Network Hall of Game Awards at Barker Hangar on February 18, 2012 in Santa Monica, California. (Photo by Christopher Polk/WireImage) 22184_004_CP_0009.JPG
<> at The Home Depot Center on February 24, 2011 in Carson, California.
(UK TABLOID NEWSPAPERS OUT) Singer / Actress xxx poses with the XXX award for XXX in a studio at the Greatest Britons 2007 awards at London Television Studios on May 21, 2007 in London, England. The award ceremony honours outstanding Britons in categories including business, art, television, music, film, sport and fashion.
attends the Adidas Originals By Originals David Beckham By James Bond Collection Launch on September 30, 2009 in Los Angeles, California.
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

35 PHOTOS
Photoshopで激しく加工に失敗した画像
See Gallery
金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり

In this ad for French clothing brand Camaïeu, a model wears a cozy sweatshirt and pajama shorts without incident. (Although, what's with the blurring near her belly button?). Scroll lower and you'll notice something a wee bit weird. Photoshop fail alert! What happened to her feet?

Victoria's Secret appears to have used its airbrushing powers to give a model a lift -- literally. To demonstrate the effectiveness of the Add 2 Cups Multi-Way Bra, part of the Bombshell collection, model Candice Swanepoel leans towards the camera and shows off her enhanced cleavage. But one side of her chest looks remarkably bigger than the other, as if the "Add 2 Cups" applied to one breast only.

This American Apparel ad is a study in Photoshop gone wrong. The image, ostensibly advertising the retailer's line of lace clothes, features a blonde girl cradling a horse's head that seems to be leading to nowhere.

Some Photoshop fails are subjective. Did the editor really chop off the model's arm? Or is that pose actually physically possible? But sometimes, the photo gods send us an airbrush misstep too obvious to be debated. This latest newsletter from Alloy is definitely a case of the latter.

Our friends over at PsDisasters tipped us off to the slightly off-kilter shot in the Gucci Resort 2013 ads. The fail in question has to do with poor Joan Smalls' leg-to-hip ratio. Her torso is twisted, but there's still something a little ... off about the way her legs are positioned. Does anyone else notice that her crotch doesn't match up to her body at all? That oversized snakeskin tote isn't hiding anything either.

This Kohl's ad take waist-whittling to a whole new, er, planet. Our friends at Photoshop Disasters spotted this flop -- and boy were they right. The shape these frocks seem designed to flatter definitely doesn't look human. The woman in the white dress has some sort of inverted triangle alien body -- or is that a Ken doll-like physique?

Our friends at PsDisasters tipped us off to this one, and it's definitely one for the books. To sell their "Jackie Cardigan" on their website, J. Crew featured a model in their typical prep-meets-hip gear. It only takes about half a second to notice that chunks of the model's inner thighs have been erased. Could this be a case of Photoshop streamlining gone wrong? Or is there some photo editor out there who thinks that the ideal pair of jeans creates the illusion of cratered body parts?

Jezebel pointed out that in the advertisements for Aguilera's Royal Desire fragrance, something appears a bit off. Aguilera's wrist bends weirdly, her knee has a seemingly misplaced indentation and her face and limbs look incredibly ... chiseled.

The 38-year-old graced the latest ad campaign for Rimmel looking a little ... well, flat. Kate's wearing matte foundation in the ad, so it's understandable that she would look somewhat less shiny. But, aside from her signature wide-set eyes and a small semblance of her cheekbones, we can't seem to find the lively Kate we know and love (even without a stitch of makeup).

When Kristen Stewart (awkwardly) posed on the cover of Glamour's November issue, she too fell victim to the photoshop madness. The potentially cute photo is ruined by a strange choice to cut off half of her arm (which somehow disappears into her leg).

Not only did Ann Taylor take a few inches off of a model's waist, the brand's website accidentally revealed the "before" shot, thanks to a tech glitch. The "before" is on the left, and Ann's "improved" version is on the right.

In this jarring Ann Taylor LOFT photo of Linen Twill Shorts, the model appears to have a thumb emerge directly out of her arm, above the wrist.

In this printed ad from an Italian haircare line, the female model's legs seem to have gone missing... or perhaps the male model's biceps are so big they conceal them?

(PSD photo)

Model Angela Linvdall posed for the March cover of Vogue Mexico looking every beauty but also, very elongated. Her neck and jawline seemed to have been smoothed and stretched out or she's a modern-day Stretch Armstrong.

Bloomingdales turned a perfectly innocent model into a mutant, giving her the pointiest, most elongated elbow we've ever seen.

The leg bone is not connected to the hip bone. Period. And for more, check out a dozen or so airbrushed Angel fails.

By now, we're used to seeing models' bodies whittled down -- but how about reverse retouching? Like, making someone appear heavier than she is? That's what happened with Kamilla Wladyka who was Photoshopped to look healthier. For the cover of Healthy magazine.

And On And On. This model loves Suave's Mango Mandarin body wash so much that she hasn't realized she's an amputee.

We don't think the lady model's legs make any sense in Dolce & Gabbana's ad for light blue, although, somehow, 47 percent of you thought everything looked just peachy.

We still don't know what this was about but it seems more relevant than ever. Did Wills dye his hair just for the Hello cover shoot? Or was someone playing around with the color and contrast in everyone's favorite retouching program?

Here's an interesting spin: model Irina Shayk claims GQ Spain Photoshopped the underwear right off of her and that she never posed in the buff. She's taking the Spanish glossy to court over the pics.

"New Zealand's Next Top Model" came under fire for having a 16-year-old contestant pose topless, with only mud smeared across her naked breasts and then posted an unedited picture from the shoot online. The solution? A spray of Photoshopped steam covering up the girl's chest.

While Anne Hathaway looked stunning on British GQ's February 2010 issue, something's not quite right with her ultra-smooth armpit...

Another Ann Taylor photoshop fail...this time, they took out their airbrushing anger by amputating this poor model's arm!

We're not sure why someone would change Hilary Rhoda's already perfect and sky-high cheekbones to begin with-- but that didn't stop Numero Tokyo from engaging in this photoshop fail. The model's razor-sharp cheekbones were given a little too much tapering...yikes!

Some were shocked at Kate Middleton's frail frame in her Alexander McQueen gown on her wedding day. But a Grazia magazine retoucher decided to take it up a notch by airbrushing her already tiny waist, to look just like a life-size Barbie's instead. It seems that Grazia has tried to trick us into thinking the Duchess has the worlds smallest waist.

It's hard to even tell that this Maybelline ad features the one-and-only Christy Turlington, who is so airbrushed that she's basically unrecognizable. While the supermodel has always been known for her flawless complexion, her skin is so overly retouched that it bares more resemblance to a 3D animation than Christy herself.

CORRECTION: A previous version of this caption identified the makeup brand incorrectly.

Louis Vuitton's fall 2010 campaign featuring models Christy Turlington, Karen Elson and Natalia Vodianova is so aesthetically pleasing to look at, that it's hard to notice this photoshop mystery. But if you look closely in the mirror, you'll see a random reflexion in the mirror that doesn't match up with the actual scene going on.

Grace are as pretty as can be in this September 2011 Vogue spread. But unfortunately, Lila Grace and her poor fingers are the victims in this photoshop disaster.

Kim Kardashian has always embraced her curvy figure--but the original and untouched photo that Complex.com accidentally posted of a thinner Kim says otherwise.

HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

35 PHOTOS
第25回東京国際映画祭 グリーンカーペット
See Gallery
金森・達川・宇野、二岡モナの五反田ラブホ騒動に野球人気回復のヒントあり
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る
続きを読む