子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に


「パパともっと遊びたい!」「おうちでパーティしたい」「家族でギョウザを作りたい」口々に主張の声を上げながら、青と黄色のTシャツを着た子どもたちが東京のビジネス街を練り歩く。そんな一風変わったウォーキングイベントが、スウェーデン発の家具店イケアの主催で行われました。


『イケア子どもマーチ~パパとママに想いを届けよう~』と題されたこのイベントは、「子どもの声に耳を澄まそう」をテーマに、子どもたちが日頃言いたくても言えない気持ちや想いを大人たちに届けるために開催されたもの。子どもが思い思いのメッセージを書いたTシャツを着用し、都内を練り歩きます。コースは参加者の年齢や体力に合わせ、3km、5km、10kmの3種類を用意。いずれも内幸町や新橋といった、スーツ姿の大人でごった返すビジネス街を抜けて、ゴールの東京タワーを目指します。


カメラを向けると笑顔で手を振ってくれた2人の女の子。まだまだ余裕がありそうです。

8月の蒸し暑い日とあって、へばった様子を見せる親もいましたが、子どもたちはやっぱり元気。涼しい顔でグングン歩きながら、無邪気に「東京タワー着いたら、階段で上まで登ろうよ!」と提案して親を困惑させる場面も見られました。また、途中で小さな子どもが眠ってしまい、抱っこしながらゴールまで歩き抜いたたくましいお母さんの姿も。


東京タワーが見えてきました。ゴールは目前!

ゴール会場となった東京タワーでは、19時よりライトアップセレモニーを開催。参加者の中から選ばれた3人の子どもと、イケア・ジャパンのマーケティングマネージャーのサリ・ホロパイネンさんが用意されたスイッチを押すと、タワーがIKEAカラーに点灯! 集まった参加者から大きな歓声が上がりました。


ライトアップセレモニーには、ウォーキング中に一番大きな声を出していた、元気いっぱいの3人が選ばれました。ちなみに、後ろに見えるヘラジカとキツネはイケアのキャラクター。名前はそれぞれ、「ヘラジカくん」と「キツネくんん」だとか......。

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61 PHOTOS
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に
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This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
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This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
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12 PHOTOS
夏到来!セレブ達の水着フォト集
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

FORT LAUDERDALE, FL - MAY 05: Jennifer Lopez is sighted as she films a commercial on the beach on May 5, 2013 in Fort Lauderdale, Florida.

MIAMI BEACH, FL - JULY 18:  Adrienne Bailon prepares backstage at the A.Z Araujo / AG Uaclara /Aquarella/ Have Faith Swimwear show during Merecedes-Benz Fashion Week Swim 2012 on July 18, 2011 in Miami Beach, United States.

MIAMI BEACH, FL - APRIL 7:  Dina Lohan comes out of the ocean April 7, 2007 in Miami Beach, Florida.

IBIZA, SPAIN - JULY 10: Tulisa Contostavlos sighting at Reggae Beach in San Antonio on July 10, 2013 in Ibiza, Spain.

BYRON BAY, AUSTRALIA - DECEMBER 28: Model Elle Macpherson surfs during a holiday on the NSW coast on December 28, 2011 in Byron Bay, Australia.

Dancer Karina Smirnoff hosts Tao Beach at the Venetian Resort Hotel Casino on June 4, 2011 in Las Vegas, Nevada.

LAS VEGAS, NV - JUNE 30:  Television personality Kelly Bensimon arrives to celebrate the release of her new book "I Can Make You Hot" at Camp Tao Beach at The Venetian Resort Hotel Casino on June 30, 2012 in Las Vegas, Nevada.

MIAMI BEACH, FL - MARCH 13: Kelly Bensimon attends Spiegel Swim and Travel Launch Party at Gansevoort South on March 13, 2011 in Miami Beach, Florida.

MIAMI BEACH, FL - JULY 14:  TV Personality Kristin Cavallari attends Mercedes-Benz Fashion Week Swim at Raleigh Hotel on July 14, 2011 in Miami Beach, Florida.

MIAMI BEACH, FL - JULY 18:  Lisa Pliner poses backstage at the Nicolita show  during Merecedes-Benz Fashion Week Swim 2012 at The Raleigh on July 18, 2011 in Miami Beach, United States.

MIAMI, FL - JULY 14: Shauna Sand is sighted on July 14, 2011 in Miami, Florida.

LOS ANGELES, CA - MARCH 29: Sofia Vergara is seen filming a commercial in Santa Monica on March 29, 2011 in Los Angeles, California.

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21 PHOTOS
日本大好き女優 ミラ・ジョヴォヴィッチ【フォト集】
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

XXX attends the after party following the World Premiere of "Resident Evil: Afterlife", at the MLB Cafe Tokyo on September 2, 2010 in Tokyo, Japan.

attends the Mercedes-Benz Fashion Week Spring 2011 Official Coverage at Lincoln Center on September 11, 2010 in New York City.

attend the world exclusive premiere of "The Three Musketeers" in 3D at Vue Westfield on October 4, 2011 in London, England.

xxx walks on the green carpet during the Tokyo International Film Festival Opening Ceremony at Roppongi Hills on October 22, 2011 in Tokyo, Japan.

xxx walks on the green carpet during the Tokyo International Film Festival Opening Ceremony at Roppongi Hills on October 22, 2011 in Tokyo, Japan.

<> at Visionnaire Design Gallery on October 27, 2011 in Milan, Italy.

HOLLYWOOD, CA - FEBRUARY 26: Actress Milla Jovovich arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

HOLLYWOOD, CA - FEBRUARY 26: Actress Milla Jovovich arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

HOLLYWOOD, CA - FEBRUARY 26: Actress Milla Jovovich arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Jeff Kravitz/FilmMagic)

LOS ANGELES, CA - MARCH 03: Director Paul Anderson and actress Milla Jovovich with daughter Ever attend the world premiere of the GapKids + DVF Collection at Gap In Los Angeles The Grove on March 3, 2012 in Los Angeles, California. (Photo by John Sciulli/WireImage)

CANNES, FRANCE - MAY 23: Actress Milla Jovovich attends the "On The Road" Premiere during the 65th Annual Cannes Film Festival at Palais des Festivals on May 23, 2012 in Cannes, France. (Photo by Vittorio Zunino Celotto/Getty Images)

<> on December 14, 2010 in Los Angeles, California.

attend the "The Exodus - Burnt By The Sun" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 22, 2010 in Cannes, France.

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東京都知事の石原慎太郎
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

TOKYO - APRIL 5: Tokyo Governor Shintaro Ishihara smiles during his election campaign near Nerima Station on April 5, 2007 in Tokyo, Japan. The Tokyo gubernatorial election will  take place this weekend and Ishihara is running for his 3rd term.

COPENHAGEN, DENMARK - OCTOBER 02:  Tokyo governor and the city's Olympic bid committee leader Shintaro Ishihara attends the IOC members during the Tokyo 2016 presentation on October 2, 2009 at the Bella Centre in Copenhagen, Denmark. The 121st session of the International Olympic Committee (IOC) will vote on October 2 on whether Chicago, Tokyo, Rio de Janeiro or Madrid will host the 2016 Olympic Games.

LAUSANNE, SWITZERLAND - JUNE 17:  Tokyo 2016 Olympic bid President and Governor of Tokyo Shintaro Ishihara speaks to the press after presenting their bid to the IOC at the Olympic Museum on June 17, 2009 in Lausanne, Switzerland.

LUCERNE, SWITZERLAND - JUNE 16:  Tokyo 2016 Olympic bid President Shintaro Ishihara speaks to the press prior to there presentation bid and technical plans for the Olympic and Paralympic Games for 2016 on June 16, 2009 in Lucerne, Switzerland.

SEOUL, SOUTH KOREA - MAY 19:  Governor of Tokyo Shintaro Ishihara speaks during the C40 Large Cities Climate Summit Seoul 2009 at the Shilla Hotel on May 19, 2009 in Seoul, South Korea. Leaders of world's large cities will discuss to tackle climate changes and global warming in this four-day event.

TOKYO - JANUARY 13:  Tokyo Metropolitan Governor Shintaro Ishihara (C) speaks, along with (L-R) Tottori Governor Shinji Hirai, Niigata Governor Hirohiko Izumida, Saitama Governor Kiyoshi Ueda and Gunma Governor Masaaki Osawa, during a press conference held to discuss the formation of the 'Assembled Governors for the Return of Victims of Abduction by North Korea' at the Foreign Correspondents' Club of Japan on January 13, 2009 in Tokyo, Japan. It has been six years since five abductees returned home from North Korea, while the number of missing Japanese who might still be abducted in North Korea is estimated at more than 30.

TOKYO - NOVEMBER 27:  Tokyo Metropolitan Governor Shintaro Ishihara speaks at the reception party held by the Tokyo 2016 Bid Commitee at Ogasawara Hakushaku Tei on November 27, 2008 in Tokyo, Japan. Tokyo is among four candidates nominated to host 2016 summer Olympic Games.

TOKYO - JULY 28:  Tokyo Governor Shintaro Ishihara makes a speech during the Japan Olympic Team Send-Off Party at The Prince Park Tower on July 28, 2008 in Tokyo, Japan. Japan Olympic Committee will send 339 athletes to the Beijing 2008 Olympic Games in August.

TOKYO - APRIL 8: Governor of Tokyo Shintaro Ishihara raise hands celebrating at his election campaign office on April 8, 2007 in Tokyo, Japan. Ishihara won a third four-year term.

COPENHAGEN, DENMARK - OCTOBER 02:  Tokyo governor and the city's Olympic bid committee leader Shintaro Ishihara (R) and Chairman of the Japanese Olympic Commitee Ichiro Kono attend a press conference after  the Tokyo 2016 presentation on October 2, 2009 at the Bella Centre in Copenhagen, Denmark. The 121st session of the International Olympic Committee (IOC) will vote on October 2 on whether Chicago, Tokyo, Rio de Janeiro or Madrid will host the 2016 Olympic Games.

LAUSANNE, SWITZERLAND - JUNE 17:  Tokyo 2016 Olympic bid team (L-R) Shun-ichiro Okano, Chiharu Igaya, President Shintaro Ishihara, Vice-President Tsunekazu Takeda, Executive Board Member and CEO Ichiro Kono, Mikako Kotani, Shoichi Iwadate, Toshiaki Hosaka pose together after presenting their bid to the IOC at the Olympic Museum on June 17, 2009 in Lausanne, Switzerland.

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10 PHOTOS
皇太子さま (皇太子徳仁親王)
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

BERLIN, GERMANY - JUNE 22:  H.R.H. Crown Prince Naruhito of Japan smiles upon his arrival at Bellevue Palace on June 22, 2011 in Berlin, Germany. Crown Prince Naruhito is on a two-day visit to Germany.

BERLIN, GERMANY - JUNE 23:  H.R.H. Crown Prince Naruhito of Japan visits the Japanese Garden at the Gaerten der Welt gardens in Marzahn district on June 23, 2011 in Berlin, Germany. Crown Prince Naruhito is on the second of a three-day visit to Germany.

STOCKHOLM, SWEDEN - JUNE 19: Crown Prince Naruhito of Japan attends the Wedding of Crown Princess Victoria of Sweden and Daniel Westling on June 19, 2010 in Stockholm, Sweden.

BERLIN, GERMANY - JUNE 24:  H.R.H. Crown Prince Naruhito of Japan views the Ishtar Gate of Babylon while visiting the Pergamon Museum on June 24, 2011 in Berlin, Germany. Crown Prince Naruhito is on the third of a three-day visit to Germany.

BERLIN, GERMANY - JUNE 23:  H.R.H. Crown Prince Naruhito of Japan visits the Japanese Garden at the Gaerten der Welt gardens in Marzahn district on June 23, 2011 in Berlin, Germany. Crown Prince Naruhito is on the second of a three-day visit to Germany.

BERLIN, GERMANY - JUNE 23:  H.R.H. Crown Prince Naruhito of Japan visits the Japanese Garden at the Gaerten der Welt gardens in Marzahn district on June 23, 2011 in Berlin, Germany. Crown Prince Naruhito is on the second of a three-day visit to Germany.

TOKYO, JAPAN - JANUARY 02: Crown Princess Masako and Crown Prince Naruhito wave to the well-wishers celebrating the New Year at the Imperial Palace on January 2, 2012 in Tokyo, Japan.

BERLIN, GERMANY - JUNE 22:  H.R.H. Crown Prince Naruhito of Japan attends a dinner given in his honour by German President Christian Wulff at Bellevue Palace on June 22, 2011 in Berlin, Germany. Crown Prince Naruhito is on a three-day visit to Germany.

BERLIN, GERMANY - JUNE 22:  H.R.H. Crown Prince Naruhito of Japan (L) meets with students of Japanese studies while visiting the Berlin State Library on June 22, 2011 in Berlin, Germany. Crown Prince Naruhito is on a three-day visit to Germany.

BERLIN, GERMANY - JUNE 22:  H.R.H. Crown Prince Naruhito of Japan walks in the gardens of Bellevue Palace with German President Christian Wulff after planting a cherry tree together on June 22, 2011 in Berlin, Germany. Crown Prince Naruhito is on a two-day visit to Germany.

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10 PHOTOS
阪神大震災から17年
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

KOBE, JAPAN - JANUARY 17:  A man holds the candle and prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  People light candles pray for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A woman prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A child lights a candle to offer a prayer for victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  Women light candles and pray during the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A woman holds the candle and prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A man holds a candle and prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A man prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  A woman prays for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

KOBE, JAPAN - JANUARY 17:  People light candles and pray for the victims of the Kobe Great Earthquake during a memorial ceremony to commemorate the 17th anniversary of the 1995 Great Hanshin earthquake on January 17, 2012 in Kobe, Japan. People gathered early this morning to pay their respects and light bamboo lanterns in the park for more 6,000 people who lost their lives in the 7.3 magnitude earthquake.

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7 PHOTOS
事始め
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子供達が大声を出してビジネス街を行進するIKEA主催のイベントが話題に

KYOTO, JAPAN - DECEMBER 13:  Photographers take pictures of Maiko and geiko geisha girls as they walk outside the traditional art and tea house after showing their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  Maiko and geiko geisha girls  walk with their teacher as they attend an event to show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  Maiko and geiko geisha girls line up to receive special fans from their traditional dance master as they show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  Maiko and geiko geisha girls receive special fans from their traditional dance master Inoue Yachiyo (L) as they show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  A geiko geisha girl walks after receiving special fan from her traditional dance master as they show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  Maiko and geiko geisha girls pose after bowing to their teacher of traditional art and tea houses, to show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

KYOTO, JAPAN - DECEMBER 13:  Maiko and geiko geisha girls bow after receiving special fan from their traditional dance master Inoue Yachiyo (L), as they show their gratitude for the past year and best wishes for the new year on December 13, 2011 in Kyoto, Japan. The annual ritual is called 'Kotohajime', and is the start of preparation for the new year.

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