【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける


航空会社のCMといえば、「飛行機に乗って、新たな世界へ飛び立とう!」「ベッドになるシートが登場しました」などと、壮大なうたい文句や機体の新機能を並び立てることが多い。しかし英航空会社ブリティッシュ・エアウェイズ(以下BA)では、北米からインドへのアクセス拡大を紹介する新CMで「人と人との絆」に焦点を当て、見る人の涙を誘っている。



「僕はラトネシュ。(インドの)ムンバイ出身です。今、思い出すのは道端で遊んだこと、地元の列車に乗ったこと、そして毎朝、祈りを捧げる母の姿...」という男性のナレーションから始まる、このCM。彼は17歳でインドを離れアメリカに移住したのだが、15年間いちども故郷へは戻っていない。

そして今度は母親が登場。「息子(ラトネシュ)は今、ニューヨークにいます。会いたいわ」と涙ぐむ母親に、BAは息子にお弁当を届けることを約束する。せめてお弁当だけでもと、息子の好物だったオクラを使った料理を作る母親。そしてBAのスタッフがお弁当を取りに来るのを待つが...。

【動画】ブリティッシュ・エアウェイズの新CM「母に会うためのチケット」


感動の再会を果たした母と息子(と父親)。「母親に会いに行こう」とメッセージでCMは終わる。ちなみに、母親が作っていたオクラを使った料理ビンディ(Bhindi)のレシピはこちらからどうぞ(英語)。

動画を見た人からは

「今の時代、(国内でも海外でも)故郷から遠く離れた場所で働くことは避けられない。でもできる限り、実家を訪ねるべきだと思う」
「涙があふれてきたよ。やってくれるね、BA」
「僕もママに死ぬほど会いたくなってきちゃったよ(泣)」

といった好意的なメッセージが。またその一方で、「先日、母がBAを利用したけど、サービスが最悪だった」等、BAに対してのクレームも寄せられている。これに対し、動画をアップしたBAは「不快な思いをさせてしまったようで、大変申し訳ありませんでした」と1つ1つ返事をしている。

さて、日本ではもうすぐやって来るお盆休みを、実家に帰省して過ごすという人もいることだろう。遠く離れて暮らす子供を持つ親御さんは、このラトネシュの母親と同じような思いであなたの帰りを待っているはずだ。

【参照リンク】
・Visit Mum, the Guaranteed Tearjerker Ad Campaign from British Airways - Skift
http://skift.com/2013/08/03/visit-mum-the-guaranteed-tearjerker-ad-campaign-from-british-airways/

■関連リンク
ビヨンセ、母の日に送った心温まる手紙を公開
スピルバーグ、ブラピが泣いた印度映画『きっと、うまくいく』が日本で大ヒットした理由
【動画】日本のおもしろ名作CMを海外ユーザーが絶賛 動画再生回数も爆増中

25 PHOTOS
そっくり? あんまり似てない? セレブ母娘たち
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【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける

MILAN, ITALY - SEPTEMBER 15:  Angela Missoni and Margherita Missoni attend the 'Lisson Gallery Opens In Milan' on September 15, 2011 in Milan, Italy.

WEST HOLLYWOOD, CA - OCTOBER 19:  Bee Schaffer and Anna Wintour attend London Show Rooms LA closing cocktail event at Mondrian Los Angeles on October 19, 2011 in West Hollywood, California.

LOS ANGELES, CA - FEBRUARY 12:  Singer Beyonce and Tina Knowles attend the 40th NAACP Image Awards at the Shrine Auditorium on February 12, 2009 in Los Angeles, California.

LONDON, ENGLAND - OCTOBER 14: Bianca Jagger (L) and Jade Jagger attend 'Arts For Human Rights', the inaugural Bianca Jagger Human Rights Foundation Gala supported by Swarovski, at Phillips de Pury And Company on October 14, 2011 in London, England.

EAST HAMPTON, NY - JULY 30:  Actress Gwyneth Paltrow (R), and her mother, actress Blythe Danner attend Baby Buggy Summer Dinner on July 30, 2011 in East Hampton, New York.

NEW YORK, NY - SEPTEMBER 13:  (L to R) Carine Roitfeld and Julia Restoin-Roitfeld attend the Diesel Black Gold Spring 2012 fashion show during Mercedes-Benz Fashion Week at Pier 94 on September 13, 2011 in New York City.

MILAN, ITALY - JUNE 17:  Donatella Versace and Allegra Versace attend Tribute To Italian Excellence  at Milan Stock Exchange on June 17, 2011 in Milan, Italy.  (Photo by Jacopo Raule/Getty Images)

NEW YORK - MAY 11:  Dree Hemingway, actress Mariel Hemingway, and Langley Hemingway attend the after party for the Cinema Society & the Wall Street Journal with Brooks Brothers & Jaeger-LeCoultre screening of "Easy Virtue" at the Gramercy Park Hotel on May 11, 2009 in New York City.

NEW YORK, NY - SEPTEMBER 11:  Actresses Eva Amurri and Susan Sarandon pose during Mercedes-Benz Fashion Week Spring 2012 at Lincoln Center on September 11, 2011 in New York City.

NEW YORK, NY - MAY 02:  Georgia May Jagger and Jerry Hall attend Sunglass Hut's Mother's Day celebration with Georgia May Jagger & Jerry Hall at the 5th Avenue Flagship Store on May 2, 2013 in New York City. 

PARIS, FRANCE - MAY 04: Victoria Beckham and her daughter Harper Seven are seen arriving at the 'BONTON' store on May 4, 2013 in Paris, France.

LONDON, ENGLAND - MARCH 07: Kate Hudson (L) and Goldie Hawn attend the Hawn Foundation UK launch event hosted by Goldie Hawn at Annabels on March 7, 2012 in London, England.

NEW YORK CITY, NY - NOVEMBER 09:  Katie Holmes picks up Suri Cruise from school on November 09, 2012 in New York City.

Lourdes Leon (L) and Madonna arrive at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California.

LOS ANGELES, CA - JUNE 21:  Actresses Peggy Lipton (L) and Rashida Jones attend Film Independent's 2012 Los Angeles Film Festival Premiere Of Sony Pictures Classics' 'Celeste And Jesse Forever' at Regal Cinemas L.A. Live on June 21, 2012 in Los Angeles, California.

LONDON, ENGLAND - APRIL 28:  Catherine Middleton (M) is seen arriving with her mother Carole Middleton (R) and sister Pippa Middleton (L) at the Goring Hotel, where she will spend her last night as a single woman ahead of the royal wedding on April 28, 2011 in London, England.

WEST HOLLYWOOD, CA - APRIL 27:  Riley Keough and Lisa Marie Presley attend "Commando: The Autobiography of Johnny Ramone" launch party hosted by Linda Ramone on April 27, 2012 in West Hollywood, California.

BEVERLY HILLS, CA - JANUARY 14:  Actresses Rumor Willis and Demi Moore arrive at the Cinema For Peace event benefitting J/P Haitian Relief Organization held at Montage Hotel at Montage Beverly Hills on January 14, 2012 in Beverly Hills, California.

WASHINGTON, D.C. - MARCH 31: President Barack Obama, daughter Sasha, first lady Michelle Obama and daughter Malia walk across Lafayette Park from the White House on their way to Easter services at St John's Episcopal Church March 31, 2013 in Washington, D.C.

LOS ANGELES, CA - APRIL 19:  TV personalities Sharon Osbourne (L) and Kelly Osbourne attend the Kreiss 75th anniversary celebration at Kreiss on April 19, 2012 in Los Angeles, California.

BEVERLY HILLS, CA - FEBRUARY 11:  Actress/Singer Diana Ross (C) Evan Ross, Tracee Ellis Ross, Chudney Ross and Rhonda Ross Kendrick arrive at Clive Davis and the Recording Academy's 2012 Pre-GRAMMY Gala and Salute to Industry Icons Honoring Richard Branson held at The Beverly Hilton Hotel on February 11, 2012 in Beverly Hills, California.

CANNES, FRANCE - MAY 16: Valerie Campbell (L) and model Naomi Campbell pose backstage at the Fashion For Relief Japan Fundraiser benefiting the Japanese Red Cross in aid of those affected by the devestating earthquake and tsunami in North Japan, hosted by model Naomi Campbell and editor-in-chief of Vogue Italia Franca Sozzani held at Forville Market during the 64th Annual Cannes Film Festival  on May 16, 2011 in Cannes, France.

NEW YORK, NY - FEBRUARY 13:  (L-R) Willow Smith and Jada Pinkett Smith attend the Michael Kors Fall 2013 fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 13, 2013 in New York City.

LONDON, ENGLAND - MAY 29: Yasmin Le Bon (L) and Amber Le Bon arrive at the Glamour Women of the Year Awards in association with Pandora at Berkeley Square Gardens on May 29, 2012 in London, England.  

LOS ANGELES, CA - FEBRUARY 23:  Zoe Kravitz and Lisa Bonet attend the Chanel Pre-Oscar dinner at Madeo Restaurant on February 23, 2013 in Los Angeles, California.

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15 PHOTOS
第66回カンヌ国際映画祭 『そして父になる』プレミア
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【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける

CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda receives the Prix Du Jury for 'Soshite Chichi Ni Naru' from actress Rossy de Palma at the Inside Closing Ceremony during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 26, 2013 in Cannes, France.

CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda on stage after 'Soshite Chichi Ni Naru' receives the Prix Du Jury at the Inside Closing Ceremony during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 26, 2013 in Cannes, France.

CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda, winner of the 'Prix du jury' (Jury Prize) for 'Soshite Chichi Ni Naru,' speaks the Palme D'Or Winners Press Conference during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 26, 2013 in Cannes, France.

CANNES, FRANCE - MAY 26:  Director Hirokazu Koreeda attends the Palme D'Or Winners dinner during The 66th Annual Cannes Film Festival at Agora on May 26, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Masaharu Fukuyama, Keita Ninomiya, Machiko Ono, Hirokazu Koreeda, Yoko Maki, Thierry Fremaux, Shogen Whang, and Lily Franky attend the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actor Masaharu Fukuyama attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actress Machiko Ono attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  (L-R) Actors Machiko Ono, Keita Ninomiya and  Masaharu Fukuyama attend the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18: Actor Keita Ninomiya attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actor Chen Tianwen attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Director Hirokazu Koreeda attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Actress Yoko Maki attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  Julia Dietze attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18:  (L-R) Actors Chen Tianwen, Koh Jia Ler, Yeo Yann Yann and director Anthony Chen attend the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

CANNES, FRANCE - MAY 18: Director Hirokazu Koreeda attends the Premiere of 'Soshite Chichi Ni Naru' (Like Father, Like Son) at Palais des Festivals during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

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20 PHOTOS
驚異の映像美!BBCネイチャー・ドキュメンタリー【フォト集】
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【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける
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This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
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27 PHOTOS
ハリウッドにみる年の差カップル【フォト集】
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【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける

HOLLYWOOD, CA - JUNE 15:  Actors Ryan Reynolds (L) and Blake Lively arrive at the "Green Lantern" Los Angeles Premiere held at at Grauman's Chinese Theatre on June 15, 2011 in Hollywood, California.

BEVERLY HILLS, CA - OCTOBER 20:  Actors George Clooney and Stacy Keibler arrive at the 26th Anniversary Carousel Of Hope Ball presented by Mercedes-Benz at The Beverly Hilton Hotel on October 20, 2012 in Beverly Hills, California.

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祝!英王室ベビー誕生【フォト集】
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【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける

LONDON, ENGLAND - JULY 22: The Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place the announcement on the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: A close-up of the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: The large waiting crowds cheer as the Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place place the announcement on the easel stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22:  A crowd of people take photos of the easel that officially announced the birth of the son of The Duke and Duchess of Cambridge at Buckingham Palace on July 22, 2013 in London, England. The Duchess of Cambridge has given birth to a baby boy at 16.24 BST, with William the Duke of Cambridge present for the arrival. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:   A policeman adjusts the easel displaying the name of the Royal Baby as it stands in the forecourt outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public celebrate the announcement of the birth of a baby boy to the Duke and Duchess of Cambridge outside St Mary's Hospital on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public wear masks representing the Duke and Duchess of Cambridge and carry a baby doll as they celebrate the announcement of the birth of a baby boy outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 23:  The gynaecologists (C) Marcus Setchell and (R) Alan Farthing depart the hospital after delivering the baby boy of The Duke and Duchess of Cambridge at the Lindo Wing, St Mary's hospital on July 23, 2013 in London, England.

SANTA MONICA, CA - JULY 22:  A baby announcement card and flags adorn the gift shop of Ye Olde King's Head English pub to celebrate the announcement of the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child, July 22, 2013 in Santa Monica, California. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy with Prince William, Duke of Cambridge present for the birth.

NEW YORK, NY - JULY 22:  A sign in the window of the British restaurant and grocery Tea & Sympathy reads. "It's A Boy" as it celebrates the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child on July 22, 2013 in New York City. The Royal couple had a baby boy who was born at 16.24 BST and weighed 8 pounds, 6 ounces. The child, who is now third in line to the throne, has yet to be named.

LONDON, ENGLAND - JULY 22: Members of the press outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, UNITED KINGDOM - JULY 22: A town crier announces the birth of the son of The Duke and Duchess of Cambridge outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, UNITED KINGDOM - JULY 22:  A girl holds a sign giving odds on the name of the Royal Baby outside The Lindo Wing of St Mary's Hospital as the UK prepares for the birth of the first child of The Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

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