【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題


吸う/吸わないに関わらず、タバコ/喫煙について深く考えるキッカケになるであろう、タイ発の"禁煙訴求"コマーシャルをご紹介。とても衝撃的な内容だ。


『Smoking Kid』と題されたこのCMは、タイの保険振興財団が禁煙プロモーションのために制作したものとのこと。"大人は喫煙が有害であることを知っているのに、そのことを自分自身では思い出さない"というテロップから始まり、街中で喫煙する人々が映し出される。

そして"子どもが喫煙すると、大人はどう感じるだろうか"というテロップに続いて、タバコを手に「火を貸して」と駆け寄る幼い子どもたち。いささかショッキングだが、視聴者の興味を惹くには効果的な演出だ。そのとき、喫煙者たちはどう応えるのか...?

タイ保健振興財団 - Smoking Kid (日本語訳付き)


おそらく5~6歳であろう子どもたちに、喫煙のための火を求められた大人たちは当然ながら「あなたは吸っちゃダメよ」「タバコには毒が入っているのよ」「早死にするぞ」と拒否。中には「肺がん、肺気腫、脳卒中に苦しむことになるぞ」と具体的にお説教する人までいるが、幼い女の子は大人たちに尋ねる。

「じゃあ、どうしてタバコを吸うの?」

その後、火を貸すことを拒否した大人たちに、子どもから手渡される1枚の手紙。そこにはこう書かれている。

"僕のことを心配してくれたね。でも、どうして自分のことは心配しないの?"

そのメッセージを読み、一様にハッとしたような表情を見せる大人たち。やがてほとんどの大人がタバコを捨てたが、誰もその手紙は捨てなかったそうだ。そしてCM放映後、禁煙ホットラインへの問い合わせは40%も増加したという...。

さて、このCMは日本でもネット上で話題になっており、

「すごいCM 無駄がない 一挙手一投足一言一言が効いてる 泣いた~」
「こういうアプローチすごくいいぞ! クリエイティブな発想の面で考えさせられる」
「ある意味ドッキリなんだけど...たしかにガツンと来る」
「思わずウルっとしてしまった」
「吸わない人でもハッとさせられる」

などなど、身近な問題だけに考えさせられる人が多いようだ。喫煙者/非喫煙者のみなさん、どう感じましたか?

■関連リンク
【感動動画】ブリティッシュ・エアウェイズのCM「母に会うためのチケット」が泣ける
鉄拳×スガシカオのコラボ動画がマジで泣けると話題
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【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題

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An M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.
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【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題
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【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題

LONDON, ENGLAND - JULY 22: The Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place the announcement on the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: A close-up of the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: The large waiting crowds cheer as the Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place place the announcement on the easel stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22:  A crowd of people take photos of the easel that officially announced the birth of the son of The Duke and Duchess of Cambridge at Buckingham Palace on July 22, 2013 in London, England. The Duchess of Cambridge has given birth to a baby boy at 16.24 BST, with William the Duke of Cambridge present for the arrival. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:   A policeman adjusts the easel displaying the name of the Royal Baby as it stands in the forecourt outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public celebrate the announcement of the birth of a baby boy to the Duke and Duchess of Cambridge outside St Mary's Hospital on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public wear masks representing the Duke and Duchess of Cambridge and carry a baby doll as they celebrate the announcement of the birth of a baby boy outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 23:  The gynaecologists (C) Marcus Setchell and (R) Alan Farthing depart the hospital after delivering the baby boy of The Duke and Duchess of Cambridge at the Lindo Wing, St Mary's hospital on July 23, 2013 in London, England.

SANTA MONICA, CA - JULY 22:  A baby announcement card and flags adorn the gift shop of Ye Olde King's Head English pub to celebrate the announcement of the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child, July 22, 2013 in Santa Monica, California. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy with Prince William, Duke of Cambridge present for the birth.

NEW YORK, NY - JULY 22:  A sign in the window of the British restaurant and grocery Tea & Sympathy reads. "It's A Boy" as it celebrates the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child on July 22, 2013 in New York City. The Royal couple had a baby boy who was born at 16.24 BST and weighed 8 pounds, 6 ounces. The child, who is now third in line to the throne, has yet to be named.

LONDON, ENGLAND - JULY 22: Members of the press outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, UNITED KINGDOM - JULY 22: A town crier announces the birth of the son of The Duke and Duchess of Cambridge outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, UNITED KINGDOM - JULY 22:  A girl holds a sign giving odds on the name of the Royal Baby outside The Lindo Wing of St Mary's Hospital as the UK prepares for the birth of the first child of The Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

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【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題
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This image may only be used for publicity purposes in connection with the broadcast of the programme as licensed by BBC Worldwide Ltd & must carry the shown copyright legend. It may not be used for any commercial purpose without a licence from the rights holder.
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【動画】子供がタバコを手に「火を貸して」大人はどうするか? タイの禁煙CMが話題
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