【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声


スウェーデンを代表する車メーカー<ボルボ>のトラック部門、ボルボ・トラックスのクロス・ニルソン社長が、体を張って自社の新しいトラックの強度をアピールするCMが話題を呼んでいる。どうやらこの社長、従来のやり方では消費者にインパクトを残せないことを十分に理解しているようで...。


「こんにちは。ボルボ・トラックスの社長クロス・ニルソンです。YouTubeで話題の的になりたければ、映像の最初にフック(見せどころ)を入れた方がいいんですよね。だからここで、ボルボFMXのフック(ひっかけるほうのフック)を出したわけです。これは鋳鉄製で、最大32トンまで牽引できます」...と力説するニルソン社長。

なんと社長自ら、牽引される車の上に登っていたのだ!(あえてダジャレはスルー)

【動画】体を張って新製品の強度を力説する社長
「心配ご無用! 新しいボルボFMXはこれまでで最も頑丈なトラックですから」
ちなみにロケ地はスウェーデンの港湾都市ヨーテボリの港


ヘルメットをかぶっているとはいえ、スタントマン顔負けの身体を張ったパフォーマンスを見せてくれたニルソン社長。映像を見た人々からは、

「ボルボ、やるなあ」
「トラックなんて自分には必要ないと思っていたけど、これを見て考えが揺らぎつつある。車体は青がいいな~」
「クール!」
「見事なスタントだね」
「グッジョブ!」
「これこそ本物の"実演"だよ」
「これまで見た中で最高のCM」
「チャック・ノリスよ、さようなら。次はクロス・ニルソンの番だ!」
「ニルソン社長、『エクスペンダブルズ3』に出るんだ!」

と、好意的なコメントが多い。セールスに結びつくかはともかく、ボルボFMXの強度と社長の心意気は見る人に十分伝わったことだろう。がんばれ世界のブッ飛び社長!

【参照リンク】
・Volvo President Stands On Truck Hanging From Giant Crane Commercial - Viral Viral Videos
http://www.viralviralvideos.com/2013/09/03/volvo-president-stands-on-truck-hanging-from-giant-crane-commercial/

■関連リンク
30代のクルマ選び VOLVO SELEKTに決めたA氏の場合
やたら体を張るドミノ・ピザ社長が話題 「真の男だ」「萌え〜」
米人気タコス・チェーン店の過激CMが物議を醸し話題沸騰中

17 PHOTOS
かわいすぎる世界のクマたち【フォト集】
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【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声

MILWAUKEE, WI -  JUNE 08:  Two Brown Bears, at play at the Milwaukee County Zoo on JUNE 08, 2013.

BRNO, CZECH REPUBLIC - MARCH 16:  Female polar bear Cora presents her polar bear twin cubs for the first time in public at the Brno Zoo on March 16, 2013 in Brno, Czech Republic. The cubs were born in November 2012.

BRNO, CZECH REPUBLIC - MARCH 16:  Female polar bear Cora presents her polar bear twin cubs for the first time in public at the Brno Zoo on March 16, 2013 in Brno, Czech Republic. The cubs were born in November 2012.

LAKE LOUISE, CANADA - JUNE 27: An adult grizzly bear walks through a nearby campground and picnic area on June 27, 2013 in Lake Louise, Alberta, Canada. Major flooding along the Bow River in June washed out the Trans-Canada Highway 1 for nearly a week, forcing park visitors to cancel their vacation plans.

BRNO, CZECH REPUBLIC - APRIL 24: A polar bear twin cub looks out from under its mother named Cora at Brno Zoo on April 24, 2013 in Brno, Czech Republic.  Twin cubs were born to Cora in November 2012.

TORONTO, ON - DECEMBER 26: Polar bear cub Hudson waits to be fed at the Toronto Zoo on

December 26, 2012. The 37th Annual Christmas Treats Trek allows visitors a chance to see animals being fed by zookeepers.

BRNO, CZECH REPUBLIC - JULY 24: The eight-month-old male cub Nanuk has taken to wearing the plastic traffic cone as a hat to protect from the sun in his enclosure under the supervision of his mother female polar bear Cora and sister Kometa at Brno ZOO on July 24, 2013 in Brno, Czech Republic. Both cubs were born on November 2012. According to Czech forcasters last week was one of the driest weeks since 1951 and continuing sunshine with temperatures reaching above 40 degrees Celsius for another hot weekend has been reported.

BRNO, CZECH REPUBLIC - JULY 24: The eight-month-old male cub Nanuk has taken to wearing the plastic traffic cone as a hat to protect from the sun in his enclosure under the supervision of his mother female polar bear Cora and sister Kometa at Brno ZOO on July 24, 2013 in Brno, Czech Republic. Both cubs were born on November 2012. According to Czech forcasters last week was one of the driest weeks since 1951 and continuing sunshine with temperatures reaching above 40 degrees Celsius for another hot weekend has been reported.

Kali the orphaned male polar bear cub from Point Lay, Alaska, explores the enclosure outside the infirmary at the Alaska Zoo in Anchorage, Alaska, on Friday, March 22, 2013.

BRNO, CZECH REPUBLIC - APRIL 24:  A polar bear cub looks up at Brno Zoo on April 24, 2013 in Brno, Czech Republic. One of twins, the cubs were born to mother named Cora in November 2012.

YA'AN, CHINA - APRIL 27: Giant pandas eat bamboo at the Ya'an Bifengxia Base of the China Conservation and Research Centre for the Giant Panda after a strong earthquake hit China's Sichuan Province on April 27, 2013 in Ya'an, China. All 61 giant pandas at Bifengxia Panda Base are safe after a powerful earthquake struck Lushan County of Ya'an City on the morning of April 20.

YA'AN, CHINA - APRIL 27: A giant panda eats at the Ya'an Bifengxia Base of the China Conservation and Research Centre for the Giant Panda after a strong earthquake hit China's Sichuan Province on April 27, 2013 in Ya'an, China. All 61 giant pandas at Bifengxia Panda Base are safe after a powerful earthquake struck Lushan County of Ya'an City on the morning of April 20.

YA'AN, CHINA - APRIL 27: A giant panda rests in a tree at the Ya'an Bifengxia Base of the China Conservation and Research Centre for the Giant Panda after a strong earthquake hit China's Sichuan Province on April 27, 2013 in Ya'an, China. All 61 giant pandas at Bifengxia Panda Base are safe after a powerful earthquake struck Lushan County of Ya'an City on the morning of April 20.

BRNO, CZECH REPUBLIC - JULY 24: Polar bear twin cubs named Nanuk and Kometa play with their mother female polar bear Cora at Brno Zoo on July 24, 2013 in Brno, Czech Republic. Both cubs were born on November 2012. According to Czech forcasters last week was one of the driest weeks since 1951 and continuing sunshine with temperatures reaching above 40 degrees Celsius for another hot weekend has been reported.

BRNO, CZECH REPUBLIC - APRIL 24: A polar bear cub rubs noses with its mother named Cora at Brno Zoo on April 24, 2013 in Brno, Czech Republic. The cub is one of twins born to Cora in November 2012.

BRNO, CZECH REPUBLIC - APRIL 24:  A polar bear cub sits looking at one of its paws at Brno Zoo on April 24, 2013 in Brno, Czech Republic. Twin cubs were born to mother named Cora in November 2012.

BRNO, CZECH REPUBLIC - APRIL 24: Polar bear twin cubs suckle from their mother named Cora at Brno Zoo on April 24, 2013 in Brno, Czech Republic.  The cubs were born November 2012.

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a-nation 「dビデオ」コンパニオン
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【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声
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祝!英王室ベビー誕生【フォト集】
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【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声

LONDON, ENGLAND - JULY 22: The Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place the announcement on the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: A close-up of the easel which stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22: The large waiting crowds cheer as the Queen's Press Secretary Ailsa Anderson with Badar Azim a footman place place the announcement on the easel stands in the Forecourt of Buckingham Palace to announce the birth of a baby boy, at 4.24pm to the Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, ENGLAND - JULY 22:  A crowd of people take photos of the easel that officially announced the birth of the son of The Duke and Duchess of Cambridge at Buckingham Palace on July 22, 2013 in London, England. The Duchess of Cambridge has given birth to a baby boy at 16.24 BST, with William the Duke of Cambridge present for the arrival. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:   A policeman adjusts the easel displaying the name of the Royal Baby as it stands in the forecourt outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public celebrate the announcement of the birth of a baby boy to the Duke and Duchess of Cambridge outside St Mary's Hospital on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 22:  Members of the public wear masks representing the Duke and Duchess of Cambridge and carry a baby doll as they celebrate the announcement of the birth of a baby boy outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge present for the birth. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, ENGLAND - JULY 23:  The gynaecologists (C) Marcus Setchell and (R) Alan Farthing depart the hospital after delivering the baby boy of The Duke and Duchess of Cambridge at the Lindo Wing, St Mary's hospital on July 23, 2013 in London, England.

SANTA MONICA, CA - JULY 22:  A baby announcement card and flags adorn the gift shop of Ye Olde King's Head English pub to celebrate the announcement of the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child, July 22, 2013 in Santa Monica, California. Kensington Palace announced that The Duchess of Cambridge gave birth to a baby boy with Prince William, Duke of Cambridge present for the birth.

NEW YORK, NY - JULY 22:  A sign in the window of the British restaurant and grocery Tea & Sympathy reads. "It's A Boy" as it celebrates the birth of Catherine, Duchess of Cambridge, and her husband Prince William's first child on July 22, 2013 in New York City. The Royal couple had a baby boy who was born at 16.24 BST and weighed 8 pounds, 6 ounces. The child, who is now third in line to the throne, has yet to be named.

LONDON, ENGLAND - JULY 22: Members of the press outside Buckhigham Palace on July 22, 2013 in London, England. The Duchess of Cambridge gave birth to a baby boy at 16.24 BST, with Prince William, Duke of Cambridge in attendance. A bulletin announcing the birth has been posted in the forecourt at Buckingham Palace.

LONDON, UNITED KINGDOM - JULY 22: A town crier announces the birth of the son of The Duke and Duchess of Cambridge outside the Lindo Wing at St Mary's Hospital on July 22, 2013 in London, England.

LONDON, UNITED KINGDOM - JULY 22:  A girl holds a sign giving odds on the name of the Royal Baby outside The Lindo Wing of St Mary's Hospital as the UK prepares for the birth of the first child of The Duke and Duchess of Cambridge at St Mary's Hospital on July 22, 2013 in London, England.

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映画『V/H/S シンドローム』で小蜜が過激トークイベント
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【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声
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映画『ハングオーバー!!! 最後の反省会』
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【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声
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