懐かしのa-ha「Take on Me」MVをリメイクしたフォルクスワーゲンCMに絶賛の声


1985年に日本を含む世界中で大ヒットし、鉛筆アニメタッチのミュージックビデオも話題を呼んだa-haの「Take on Me」。それから30年近くが経った今、なんとフォルクスワーゲン(VW)とのコラボレーションが実現した。


今回のCMは、同社の車の走行距離2万4,000キロ、または2年の間ならいつでも自由に予約ができるケアフリー・メンテナンスをPRするもの。

CMでは冒頭から「Take on Me」のMVで使われたイラストが次々と登場し、世代によっては懐かしく感じるだろう。オリジナルMVではバイクレースだったが、今回はVWのエンブレムのついた車との競争を展開。そして見事、VW車が勝利を収めるのだった。

【CM動画】「Take on Me」meets フォルクスワーゲンUSA


最後にしっかりオチもつく、このパロディCMを見た人々からは、

「実によくできたミニ・リメイクだね。80年代が鮮やかに甦ってくるよ。僕的には今年No.1のCMだね」
「80年代に子供だった自分にとっては、たまんないね。VWの車が欲しくなったよ」
「まあ、あの高音のサビを完璧に歌いこなせるのは(a-haの)モートン・ハルケットだけだよね」
「最高! この曲の起用を思いついた人は天才だ!」
「テレビでもこのCMを見たよ。何度も見たけど、毎回爆笑しまくりさ」
「またa-haのパフォーマンスを見たいなあ」

と好意的なコメントが多数寄せられている。昔の大ヒット曲とあって、若い世代の人なのか曲名を知らない人もちらほらいるようだが、「センスの良い組み合わせ」と概ね好評だ。

ちなみに、こちらはネタ元の「Take on Me」MV。どの場面がどう使われているか、じっくりチェックしてみるのも楽しいかも。



この作品を含め、意外とユニークなCMが多い車のCM。こちらではクライスラーやアウディの作品も見られる。

【参照リンク】
・Volkswagen Feeling Carefree Commercial | VW USA - YouTube
http://www.youtube.com/watch?v=bbRVMua0HUc
・A-Ha! Volkswagen Passat Ad Remakes Iconic 1980s Music Video - Motor Trend WOT
http://wot.motortrend.com/a-ha-volkswagen-passat-ad-remakes-iconic-1980s-music-video-407639.html#axzz2fnL7FE17

■関連リンク
【動画】ベスト80'sMV マイケル、デュラン・デュラン、ユーリズミックス、a-Ha...
アウディCMで『スター・トレック』の新旧スポックが戦う!
【動画】ボルボ社長の男気CMがカッコよすぎ 『エクスペンダブルズ3』出ろの声


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(PSD photo)

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CORRECTION: A previous version of this caption identified the makeup brand incorrectly.

Louis Vuitton's fall 2010 campaign featuring models Christy Turlington, Karen Elson and Natalia Vodianova is so aesthetically pleasing to look at, that it's hard to notice this photoshop mystery. But if you look closely in the mirror, you'll see a random reflexion in the mirror that doesn't match up with the actual scene going on.

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