新日本プロレスが再び熱い アントニオ猪木イズムを継承した市場開拓術





「プロレス」がいま、再び熱い。一般の方々にとっては「プロレス」というジャンルそのものが既に終わったコンテンツだと思われるかもしれないが、毎年恒例で行われている1月4日の東京ドーム興業の観客動員数(2014年)は3万5000人。数年前まではあり得ないほどの水増し数字で集客人数の発表をしていた新日本プロレスだが、昨今は出来る限り実数販売に近い数字で公式な発表としているため、この数字は実数に近いと考えて良いだろう。見た限りにおいても観客席はほぼ埋まっており、「新日本プロレス」の再興をアピールする場になったことは間違いない。

しかしながら、冒頭で「プロレス」がいま熱いと書いてしまったが、実質的に業界を引っ張っているのは、アントニオ猪木が立ち上げた老舗団体「新日本プロレス」である。一時期の不入りの時代を経てからの、現在の再躍進。これはやはり、目覚ましいものがある。間違いなく、お客が戻っているし、少なからず新規のファンも増えているのだ。「プロレス」という、死語のようなジャンルにおいて、それは事実として成し遂げられている。

この仕掛人が、トレーディングカードなどを手がける「ブシロード」の木谷高明社長である。2012年に新日本プロレスを買収した木谷氏は、プロレス人気再燃の理由について「流行るために『流行ってる感』を出した」と語る。逆説のような言葉に聞こえるが、木谷氏の考えるところによれば「『近い将来もっと盛り上がっているだろう』と思ったら人はそれを買う」というのが、その真意である。そのために木谷氏はテレビスポットや雑誌、電車の車体広告や看板広告を大々的に行い、プロレスが『流行ってる感』をまず最初に打ち出した。そしてそれは、実際に観客動員数という数字として、着実に結果へと繋がっている。毎年恒例となっている1月4日の東京ドーム大会でも、それを象徴するような一つの発表がなされた。この夏、プロレス団体として史上初の、西武ドームでの興行を行う、というのがその発表である。

実際、東京ドームで興行を打てる現在の新日本プロレスであれば、西武ドームでの興行自体は、前もってきっちりと告知が出来るのであれば不可能な数字ではない(東京ドームの収容人数は4万5000人、西武ドームの収容人数は3万5000人)。だがここで重要なのは、西武ドームが「プロレス団体として史上初」であるという点だ。これぞまさに「流行ってる感」。今までプロレスが出来なかったことが、今のプロレスなら出来る、という意識はファンに根強く刷り込まれる。さらにこの発表が、年に一度の東京ドーム大会で行われたのもさすがである。この会場にいたファンは「西武ドームへの物語」の一員となり、この発表自体が極めて強い広告にもなっているのだ。

これはまさに、市場開拓術の一つである。そして、それを既に成し遂げた経営者も、既に存在している。ヤマト運輸の宅急便のシステムをゼロから作り上げた小倉昌男氏、その人である。



ヤマト運輸の宅急便のシステムをゼロから作り上げた小倉昌男氏は、「宅急便」という、市場そのものを造り出した経営者の一人である。小倉氏の経営理念の本質的な考えは「経営は、攻めの姿勢が大事である」という一言に表される。それを具体的に行う手法として小倉氏は「攻めの経営の神髄は、需要をつくり出すところにある。需要はあるものではなく、つくるものである。」と述べている。

ものが売れなくなった時代と言われて久しい現在。特にエンタテインメント業界は、あらゆる分野が苦しい状況を迎えている。それは端的に言って、現在、顧客の需要がそこに存在していないからだ。あるいは、様変わりする顧客のライフスタイルにふさわしい需要の形を業界が提案できていないということが言えるだろう。

しかしながら、現実として、売れるものは売れている。売れるものと売れないものの二極化が叫ばれているのもまた事実であり、それはまさに「売れるものは、売れているから売れる」のだ。これはそのまま、新日本プロレスがいま現在進行形でおこなっている「流行ってる感」を創造する、という試みにも繋がっている。

新日本プロレスを立ち上げたプロレスラー、アントニオ猪木は、かつてこんな言葉を残している。「ジャングルが危機に瀕しているなら、ジャングルを守るとか言ってないで、ジャングルを作ればいい」と。需要はあるものではなく、つくるものなのだ。それはビジネスの場を問わず、どの世界でも同じなのだ。

アントニオ猪木のイズムは今もなお、新日本プロレスに息づいている。ジャングルとは、すなわち「市場」とは、守るべきものではなく、作るべきものなのだ。これは「プロレス」という狭いカテゴリーの話ではなく、ビジネスという戦場、全般において、通じるべきひとつの回答である。

(相沢直)

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(FROM LEFT): Actors Amy Adams, Bradley Cooper and Jennifer Lawrence, who won in Best Motion Picture - Musical or Comedy for 'American Hustle', pose in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Jennifer Lawrence poses in the press room with the award for best supporting actress for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jennifer Lawrence holds her trophy after winning best supporting actress in a movie for her role in the crime caper 'American Hustle' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. (Photo credit should read ROBYN BECK/AFP/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: Cast and producers of 'American Hustle,' winners of Best Motion Picture - Musical or Comedy for 'American Hustle,' pose in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
Jennifer Lawrence holds her trophy after winning best supporting actress in a movie for her role in the crime caper 'American Hustle' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. (Photo credit should read ROBYN BECK/AFP/Getty Images)
From left, Amy Adams, Bradley Cooper and Jennifer Lawrence, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: Actress Cate Blanchett, winner of Best Actress in a Motion Picture - Drama for 'Blue Jasmine,' poses in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Bono, Adam Clayton, and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Adam Clayton, Bono and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alex Ebert poses in the press room with the award for best original score - motion picture for "All is Lost" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
BEVERLY HILLS, CA - JANUARY 12: Actress Robin Wright, winner of Best Actress in a Television Series - Drama for 'House of Cards,' poses in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Presenter Jennifer Lawrence speaks onstage during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jared Leto poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Anna Gunn, right, poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston, from left, Vince Gilligan, and Aaron Paul pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. Cranston also won the award for best actor in a drama series. (Photo by Jordan Strauss/Invision/AP)
Jared Leto, left, poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" with Christoph Waltz, right, at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Matthew McConaughey poses in the press room with the award for best actor in a motion picture - drama for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Leonardo DiCaprio poses in the press room with the award for best actor in a motion picture - comedy or musical for "The Wolf of Wall Street" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Andy Samberg, Michael Schur, Dan Goor and Terry Crews pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
IMAGE DISTRIBUTED FOR AMC - Aaron Paul attends the AMC, Sundance and IFC viewing party for the Golden Globes, on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by John Shearer/Invision for AMC/AP Images)
From left, Bryan Cranston, Anna Gunn, Betsy Brandt, Vince Gilligan, RJ Mitte, and Aaron Paul pose in the press room with the award for best tv series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Michael Fassbender, Bill Pohlad, Lupita Nyong'o, Chiwetel Ejiofor, Dede Gardner, Steve McQueen, Sarah Paulson, Jeremy Kleiner, Anthony Katagas and Hans Zimmer pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron, right, poses with Sheherazade Goldsmith and the award for best director for "Gravity" in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jesse Spencer, left, and Taylor Kinney pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron poses in the press room with the award for best director for "Gravity" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Stephanie Beatriz, Melissa Fumero, Chelsea Peretti, Andy Samberg, Michael Schur, Dan Goor, Terry Crews, Andre Braugher, David Miner and Joe Lo Truglio pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Chelsea Peretti, Melissa Fumero and Stephanie Beatriz, winners of the award for best television series - comedy or musical for "Brooklyn Nine - Nine" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams, left, and David O. Russell, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Ben Affleck poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson, and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Michael Douglas poses in the press room with the award for best actor in a mini-series or motion picture made for television for "Behind the Candelabra" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jimmy Fallon poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," as presenters Sandra Bullock, right, and Tom Hanks, second right, look on during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Jennifer Lawrence during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jon Voight accepting the award for best supporting actor in a series, mini-series or TV movie for his role in "Ray Donovan" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows, from left, The Edge, Bono, Larry Mullen, Jr., background and Adam Clayton of U2 with the award for best original song - in a motion picture for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Taylor Kinney, Amber Heard and Jesse Spencer during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Kate Beckinsale, Usher and Sean Diddy Combs during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Spike Jonze accepting the award for best screenplay in a motion picture for "Her" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Kyra Sedgwick, left, and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Usher, Sean Combs, and Kate Beckinsale during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Elisabeth Moss accepting the award for best actress in a mini-series or TV movie for her role in "Top of the Lake"during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Laura Dern during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Andy Samberg accepting the award for best actor in a TV comedy series for his role in "Brooklyn Nine-Nine," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Seth Meyers, left, and Julie Bowen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Kyra Sedgwick, left, and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Reese Witherspoon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Drew Barrymore during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Emma Stone during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Ben Affleck during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Emma Thompson during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Miss Golden Globe Sosie Bacon, daughter of Kyra Sedgwick and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Jonah Hill, left, and Margot Robbie during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Poehler reacting after winning best actress in a TV comedy series for her role in "Parks and Recreation" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Chris Hemsworth, left, and Niki Lauda during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Chris Hemsworth, left, and Niki Lauda during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Melissa McCarthy, left, and Jimmy Fallon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Melissa McCarthy, left, and Jimmy Fallon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Emilia Clarke, left, and Chris O'Donnell during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Alfonso Cuaron accepting the award for best director for "Gravity" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Alfonso Cuaron accepting the award for best director for "Gravity" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Cate Blanchett accepting the award for best actress in a motion picture drama for her role in "Blue Jasmine" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Cate Blanchett accepting the award for best actress in a motion picture drama for her role in "Blue Jasmine" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Michael Douglas accepting the award for best actor in a TV miniseries or movie for his role as Liberace in "Behind the Candelabra" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)