【動画】ソニーが「水の中に入ったウォークマン」を自販機で販売 広告展開も評判


ソニーから発売されているウォータープルーフのウォークマンが、水入りボトルの中に入って販売という斬新すぎる売り方で話題を呼んでいる。


名づけて「Bottled Walkman(ボトル詰めウォークマン)」。ソニーと一緒にアドマーケティングを手掛けたのは「DraftFCB」。人々を惹きつけ、思わず手に取ってしまうような革新的なパッケージを見事に作り上げた。ちなみに気になる値段は、99.95ドル(約10,000円)。



こうやって売れば、何も説明がなくても「水に濡れても大丈夫」ということが一目瞭然。またデザインの斬新さで、消費者だけでなくメディアの間でも大きな話題になっているそう。

ネット上でも、
「完璧なマーケティングだね」
「これぞ広告!」
「いくらなんだ??」
「これを待っていた!!」
「僕のジムでも売ってくれないかな」
など「素晴らしい」の声しきり。

製品の性質上、音楽を聴きながら泳ぎたいスイマーに特にお薦めということで、ソニーはジムやプール用に特別な自販機を設置。自販機の中にはこのボトル詰めウォークマンがぎっしり入り、通りかかる人の目を引いているという。

【参照リンク】
・Sony 'The Bottled Walkman' by DraftFCB via StopPress
http://www.youtube.com/watch?v=USJSOPPZoKI 

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ready to be asked, "Dude, where'd I put my beer?" a whole lot.

The party don't stop 'til you spill chicken wings all over your lap.

Aside from the cringe-worthy "Look! A six pack on my six pack!" jokes your drunk friend will undoubtedly make, just wait until she tries to tie her shoes.

If you're already this committed to drinking on the DL in public, we wouldn't be surprised if you end up thinking you're Arnold Schwarzenegger in "Junior" by the end of the night.

"DUDE YOUR BEER IS ABOUT TO SPI-- Oh, wait. It's cool."

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Jennifer Lawrence holds her trophy after winning best supporting actress in a movie for her role in the crime caper 'American Hustle' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. (Photo credit should read ROBYN BECK/AFP/Getty Images)
From left, Amy Adams, Bradley Cooper and Jennifer Lawrence, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
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Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Bono, Adam Clayton, and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Adam Clayton, Bono and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alex Ebert poses in the press room with the award for best original score - motion picture for "All is Lost" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
BEVERLY HILLS, CA - JANUARY 12: Actress Robin Wright, winner of Best Actress in a Television Series - Drama for 'House of Cards,' poses in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Presenter Jennifer Lawrence speaks onstage during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jared Leto poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Anna Gunn, right, poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston, from left, Vince Gilligan, and Aaron Paul pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. Cranston also won the award for best actor in a drama series. (Photo by Jordan Strauss/Invision/AP)
Jared Leto, left, poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" with Christoph Waltz, right, at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Matthew McConaughey poses in the press room with the award for best actor in a motion picture - drama for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Leonardo DiCaprio poses in the press room with the award for best actor in a motion picture - comedy or musical for "The Wolf of Wall Street" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Andy Samberg, Michael Schur, Dan Goor and Terry Crews pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
IMAGE DISTRIBUTED FOR AMC - Aaron Paul attends the AMC, Sundance and IFC viewing party for the Golden Globes, on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by John Shearer/Invision for AMC/AP Images)
From left, Bryan Cranston, Anna Gunn, Betsy Brandt, Vince Gilligan, RJ Mitte, and Aaron Paul pose in the press room with the award for best tv series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Michael Fassbender, Bill Pohlad, Lupita Nyong'o, Chiwetel Ejiofor, Dede Gardner, Steve McQueen, Sarah Paulson, Jeremy Kleiner, Anthony Katagas and Hans Zimmer pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron, right, poses with Sheherazade Goldsmith and the award for best director for "Gravity" in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jesse Spencer, left, and Taylor Kinney pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron poses in the press room with the award for best director for "Gravity" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Stephanie Beatriz, Melissa Fumero, Chelsea Peretti, Andy Samberg, Michael Schur, Dan Goor, Terry Crews, Andre Braugher, David Miner and Joe Lo Truglio pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Chelsea Peretti, Melissa Fumero and Stephanie Beatriz, winners of the award for best television series - comedy or musical for "Brooklyn Nine - Nine" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams, left, and David O. Russell, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Ben Affleck poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson, and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Michael Douglas poses in the press room with the award for best actor in a mini-series or motion picture made for television for "Behind the Candelabra" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jimmy Fallon poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," as presenters Sandra Bullock, right, and Tom Hanks, second right, look on during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Jennifer Lawrence during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jon Voight accepting the award for best supporting actor in a series, mini-series or TV movie for his role in "Ray Donovan" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows, from left, The Edge, Bono, Larry Mullen, Jr., background and Adam Clayton of U2 with the award for best original song - in a motion picture for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)