「あぶさん」と「サッポロ一番」 共通するロングヒットの秘訣とは?


元・東北楽天ゴールデンイーグルスの田中将大選手が海を渡り、華々しくニューヨーク・ヤンキースへの入団を遂げた2014年2月、一人の男が日本プロ野球界を去って行った。派手なことが嫌いな男だから、その去り際はいたって静かなものだったが、彼が日本プロ野球界に残した功績はあまりにも大きい。男の名は、景浦安武。福岡ソフトバンクホークスの背番号90。球史に残る偉大なるホームランバッター。水島新司による野球マンガ「あぶさん」の主人公である。

1973年に連載が始まった「あぶさん」は、最新号の「ビッグコミックオリジナル」にて、ついに最終回を迎えた。連載時期は実に41年間にもわたる。一つのマンガが41年も続くこと自体極めて稀だが、「あぶさん」とは景浦安武という一人の人間をリアルタイムで追い続けるというスタイルをとっており、その点も含めて考えれば41年という連載期間はまさに偉業というほかない。「あぶさん」ほどのロングヒットを続ける野球マンガは、おそらく今後も世に出ることはないだろう。

さて、ビジネスの世界に目を向けても、「ロングヒット」と呼ばれる商品はいくつも存在するわけだが、それらの商品ほとんど全てに共通する特徴が二つある。すなわち「パイオニア」と「リニューアル」である。

まずは「パイオニア」。既に似たようなライバル商品が多数ある中で新商品を出したところで、それはあくまでも数多くある商品の中での一つでしかなく、ロングヒット商品へと抜け出すことは難しい。ロングヒット商品を目指すのであれば、これまでの市場になかった特徴やサービスを含んでいることが必要である。つまり、これまでになかった何かを持った商品、言い換えれば、新たな価値観を顧客に呈示する商品でなければ、ロングヒット商品になることは難しい。

堂々たるロングヒット作品となった「あぶさん」もまた、野球マンガにおける「パイオニア」であった。主人公の景浦安武は、飲兵衛の、地味でやさぐれた男。華もなく、決してスターなどではない。しかも入団するチームは、当時まるで人気のないパ・リーグの南海ホークス。野村克也監督(当時)の直々の忠言により「飲兵衛は持続力は無いが、瞬発力はある」ということで、ポジションは代打専門である。あらゆる意味で、それまでの野球マンガの常識を覆した「あぶさん」は、連載当初から、明らかに野球マンガの「パイオニア」であった。

しかしロングヒット商品となるには「パイオニア」だけでなく「リニューアル」も必須である。商品を一切変えることがなければ、人気や売り上げはそこで頭打ちとなり、後発の商品にいつしか追い抜かれることは必須である。ではロングヒット商品にとって「リニューアル」とはどういう形であるべきなのだろうか。その秘訣は、1968年に発売された超ロングヒット商品、サンヨー食品の「サッポロ一番みそラーメン」に隠されていた。


2014年に、発売から実に46年を迎える超ロングヒット商品「サッポロ一番みそラーメン」。日本国民ならば誰もが知る王道の中の王道とも言える即席麺だが、発売が開始された1968年当時、この商品もまた「パイオニア」であった。今では信じられない話だが、実はこのころ「みそラーメン」自体が、全国区で知られているわけではなかった。当時のサンヨー食品は、札幌のラーメン店「味の三平」で局地的な人気となっている「みそラーメン」に目をつけ、それを商品化したのだ。これぞまさに「パイオニア」の最たるものだと言えるだろう。

それでは「リニューアル」はどうか。「サッポロ一番みそラーメン」、子どもの頃から慣れ親しんだあの味は、昔からまったく変わっていないのではないか。実は、そうではない。「サッポロ一番みそラーメン」は、2010年に初めて一度、みその風味とコクを高める形で味を変えているのである。それをサンヨー食品は「変えないために変えた」と表現している。

「変えないために変えた」。一見矛盾するような言葉だが、その真意は、顧客の味覚の変化に対応した、という意味である。食文化の変化から、味の濃い外食などに慣れた顧客から、味が薄くなったという印象を持たれることが多くなったことから「サッポロ一番みそラーメン」は2010年、ひそかに味を変えたのだった。顧客からのイメージ、顧客が期待する味を「変えない」ために、商品の味を「変えた」。これほどのロングヒット商品の味を変えるというのは大きな勇気が必要だが、あくまでも顧客の味覚に合わせて「リニューアル」を行うことで、「サッポロ一番みそラーメン」は、今日まで続くロングヒット商品となっているのである。

野球マンガ界のロングヒット作品「あぶさん」もまた、「リニューアル」は常に行われてきた。当初代打専門だった景浦安武は、いつしかスタメンとなり、三年連続の三冠王を果たすまでになる。景浦安武が年齢を経るとともに、作品のテーマは変わり続け、我々読者もまた、景浦安武とともにリアルタイムで成長していく。41年間という連載期間において、「リニューアル」を続ける「あぶさん」を常に見続けることが出来たというのは、読者にとっての誇りであり、また、歓びでもあった。だからこそ「あぶさん」は、これほどまでのロングヒットになったのである。

「パイオニア」と「リニューアル」。水島新司が描いた「あぶさん」は、その二つの要素があったからこそ、前人未到のロングヒット作品となった。野球界には、こんな格言がある。いわく「ホームランはヒットの延長である」。代打屋のホームランバッターとして南海ホークスに入団した景浦安武を主人公に据えた「あぶさん」が、超ロングヒット作品となったのは、言わば必然だったのかもしれない。

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(FROM LEFT): Actors Amy Adams, Bradley Cooper and Jennifer Lawrence, who won in Best Motion Picture - Musical or Comedy for 'American Hustle', pose in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
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Jennifer Lawrence holds her trophy after winning best supporting actress in a movie for her role in the crime caper 'American Hustle' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. (Photo credit should read ROBYN BECK/AFP/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: Cast and producers of 'American Hustle,' winners of Best Motion Picture - Musical or Comedy for 'American Hustle,' pose in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
Jennifer Lawrence holds her trophy after winning best supporting actress in a movie for her role in the crime caper 'American Hustle' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. (Photo credit should read ROBYN BECK/AFP/Getty Images)
From left, Amy Adams, Bradley Cooper and Jennifer Lawrence, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Actress Cate Blanchett celebrates winning Best Actress in a Motion Picture - Drama for 'Blue Jasmine' in the press room during the 71st Annual Golden Globe Awards in Beverly Hills, California, January 12, 2014. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: Actress Cate Blanchett, winner of Best Actress in a Motion Picture - Drama for 'Blue Jasmine,' poses in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jacqueline Bisset poses in the press room with the award for best supporting actress in a series, mini-series or motion picture made for television for "Dancing on the Edge" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Bono, Adam Clayton, and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Larry Mullen Jr., Adam Clayton, Bono and The Edge of U2 pose in the press room with the award for best original song for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alex Ebert poses in the press room with the award for best original score - motion picture for "All is Lost" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Andy Samberg poses in the press room with the award for best actor in a television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
BEVERLY HILLS, CA - JANUARY 12: Actress Robin Wright, winner of Best Actress in a Television Series - Drama for 'House of Cards,' poses in the press room during the 71st Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Jennifer Lawrence accepts the award for Best Supporting Actress in a Motion Picture for 'American Hustle' during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
BEVERLY HILLS, CA - JANUARY 12: In this handout photo provided by NBCUniversal, Presenter Jennifer Lawrence speaks onstage during the 71st Annual Golden Globe Award at The Beverly Hilton Hotel on January 12, 2014 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
Robin Wright poses in the press room with the award for best actress in a television series - drama for "House of Cards" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jared Leto poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Anna Gunn, right, poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams poses in the press room with the award for best actress in a motion picture - comedy or musical for "American Hustle" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston, from left, Vince Gilligan, and Aaron Paul pose in the press room with the award for best television series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. Cranston also won the award for best actor in a drama series. (Photo by Jordan Strauss/Invision/AP)
Jared Leto, left, poses in the press room with the award for best supporting actor in a motion picture for "Dallas Buyers Club" with Christoph Waltz, right, at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Bryan Cranston poses in the press room with the award for best TV series - drama for "Breaking Bad" and best actor in a TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Matthew McConaughey poses in the press room with the award for best actor in a motion picture - drama for "Dallas Buyers Club" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Leonardo DiCaprio poses in the press room with the award for best actor in a motion picture - comedy or musical for "The Wolf of Wall Street" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Andy Samberg, Michael Schur, Dan Goor and Terry Crews pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Elisabeth Moss poses in the press room with the award for best actress in a mini-series or motion picture made for television for "Top of the Lake" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
IMAGE DISTRIBUTED FOR AMC - Aaron Paul attends the AMC, Sundance and IFC viewing party for the Golden Globes, on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by John Shearer/Invision for AMC/AP Images)
From left, Bryan Cranston, Anna Gunn, Betsy Brandt, Vince Gilligan, RJ Mitte, and Aaron Paul pose in the press room with the award for best tv series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Aaron Paul, left, and Bryan Cranston pose in the press room with the award for best TV series - drama for "Breaking Bad" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Cate Blanchett poses in the press room with the award for best actress in a motion picture - drama for "Blue Jasmine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Michael Fassbender, Bill Pohlad, Lupita Nyong'o, Chiwetel Ejiofor, Dede Gardner, Steve McQueen, Sarah Paulson, Jeremy Kleiner, Anthony Katagas and Hans Zimmer pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron, right, poses with Sheherazade Goldsmith and the award for best director for "Gravity" in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jesse Spencer, left, and Taylor Kinney pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Alfonso Cuaron poses in the press room with the award for best director for "Gravity" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Stephanie Beatriz, Melissa Fumero, Chelsea Peretti, Andy Samberg, Michael Schur, Dan Goor, Terry Crews, Andre Braugher, David Miner and Joe Lo Truglio pose in the press room with the award for best television series - comedy or musical for "Brooklyn Nine - Nine" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Chelsea Peretti, Melissa Fumero and Stephanie Beatriz, winners of the award for best television series - comedy or musical for "Brooklyn Nine - Nine" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Steve McQueen poses in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Amy Adams, left, and David O. Russell, winners of the award for best motion picture - comedy or musical for "American Hustle" pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Ben Affleck poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
From left, Lupita Nyong'o, Chiwetel Ejiofor, Steve McQueen, Sarah Paulson, and Michael Fassbender pose in the press room with the award for best motion picture - drama for "12 Years a Slave" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Michael Douglas poses in the press room with the award for best actor in a mini-series or motion picture made for television for "Behind the Candelabra" at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Melissa McCarthy, left, and Jimmy Fallon pose in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jimmy Fallon poses in the press room at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," as presenters Sandra Bullock, right, and Tom Hanks, second right, look on during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Jennifer Lawrence during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jennifer Lawrence, left, accepting the award for best supporting actress in a motion picture for her role in "American Hustle," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Adams accepting the award for best actress in a motion picture, musical or comedy for her role in, "American Hustle" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Jon Voight accepting the award for best supporting actor in a series, mini-series or TV movie for his role in "Ray Donovan" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows, from left, The Edge, Bono, Larry Mullen, Jr., background and Adam Clayton of U2 with the award for best original song - in a motion picture for "Ordinary Love" from the film "Mandela: Long Walk to Freedom" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Robin Wright accepting the award for best actress in a drama TV series for her role in "House of Cards" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Olivia Wilde during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Taylor Kinney, Amber Heard and Jesse Spencer during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Kate Beckinsale, Usher and Sean Diddy Combs during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Spike Jonze accepting the award for best screenplay in a motion picture for "Her" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Kyra Sedgwick, left, and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters, from left, Usher, Sean Combs, and Kate Beckinsale during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Elisabeth Moss accepting the award for best actress in a mini-series or TV movie for her role in "Top of the Lake"during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Laura Dern during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Andy Samberg accepting the award for best actor in a TV comedy series for his role in "Brooklyn Nine-Nine," during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Seth Meyers, left, and Julie Bowen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Kyra Sedgwick, left, and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Robert Downey Jr. during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Diane Keaton accepting the Cecil B. DeMille award on behalf of Woody Allen during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Reese Witherspoon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Drew Barrymore during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Emma Stone during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Leonardo DiCaprio accepting the award for best actor in a motion picture comedy for his role in "The Wolf of Wall Street" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Ben Affleck during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenter Emma Thompson during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Miss Golden Globe Sosie Bacon, daughter of Kyra Sedgwick and Kevin Bacon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Jonah Hill, left, and Margot Robbie during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Amy Poehler reacting after winning best actress in a TV comedy series for her role in "Parks and Recreation" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Chris Hemsworth, left, and Niki Lauda during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Chris Hemsworth, left, and Niki Lauda during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Melissa McCarthy, left, and Jimmy Fallon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Melissa McCarthy, left, and Jimmy Fallon during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows hosts Tina Fey, left, and Amy Poehler during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows presenters Emilia Clarke, left, and Chris O'Donnell during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Alfonso Cuaron accepting the award for best director for "Gravity" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Alfonso Cuaron accepting the award for best director for "Gravity" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Matthew McConaughey accepting the award for best actor in a motion picture drama for his role in "Dallas Buyers Club" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Cate Blanchett accepting the award for best actress in a motion picture drama for her role in "Blue Jasmine" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Cate Blanchett accepting the award for best actress in a motion picture drama for her role in "Blue Jasmine" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)
This image released by NBC shows Michael Douglas accepting the award for best actor in a TV miniseries or movie for his role as Liberace in "Behind the Candelabra" during the 71st annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 12, 2014, in Beverly Hills, Calif. (AP Photo/NBC, Paul Drinkwater)