【動画】フランス宝くじが「冬のパリの人々が幸せになるように・・・」 配った物とは?


冬のフランスにおける最大の宝くじ、<SUPER LOTO>がパリの街を行く人々に配っている"ラッキー手袋"が話題だ。


この手袋、ポップでかわいいデザインだけでなく、装着した際に自然と"人差し指と中指がクロスする"ように作られている。

この"クロス・フィンガー"は、欧米(アメリカやカナダ、イギリスなど)では"幸運"を表すサイン。なにか決意や約束を誓うときにすることもあれば、"私の幸運を祈っててね"というとき、または誰かに幸運を願うときなど、とてもカジュアルに使われるジェスチャーで、いわゆる"おまじない"と似たようなものである。

【動画】https://www.youtube.com/watch?v=3FUzKuG3UbY


指先が不器用な人でもクロス・フィンガーができる、この"ラッキー手袋"を発案したのは、起業17年目の広告代理店<BETC>。

「冬のパリを行く人々のかじかむ手を温めるだけでなく、せっかくならみんなの"気持ち"が温かくなるようなものを配っちゃおう!」

...というコンセプトとのことで、実際この動画でも楽しそうに手袋を配るスタッフや、受け取った人々の嬉しそうな表情が印象的。ネット上でも指をクロスする人々の写真が続々とアップされ、この粋なキャンペーンが世界中で話題になっているというわけだ。

手はもちろん、気持もほっこり。こんなかわいい手袋を道で渡されたら、ちょっとつけてみたくなってしまうはず。あとは宝くじが当たれば完璧...?

【参照リンク】
・SUPER LOTO® #Luckygloves by BETC Paris
http://youtu.be/3FUzKuG3UbY 

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