【動画】画期的!電車が入ってくると実際に髪がなびく広告が話題に


スウェーデン、ストックホルムの地下鉄に、おしゃれで粋な広告が登場、利用者の注目を集めている。


駅ホームに登場したこのデジタルディスプレイは、大手有名薬局Apotek(アポテック)から出た新しいヘアケアブランド製品の広告。そこには胸部から上の女性の写真が写っているのだが、普通の広告と思っていたら大間違い。なんと地下鉄がホームに入ってくると、内臓された超音波センサーがそれを感知し、女性の長い髪がなびきだすという仕掛けなのだ!乱れた髪を一生懸命直そうとする女性の仕草もとても自然。

動画を見たネットユーザーらからは、

「頭いい!」
「かっこいいね」
「消費者の目を引くために、テクノロジーとマーケティングを融合させた素晴らしい広告」
「今度は匂いを使って何かできないかな」
「テクノロジーの進化で、僕たちの経験値もどんどん上がってくね!」

など絶賛の声が多数寄せられている。

http://vimeo.com/87648696

Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.


どんどん進化している広告形態。今後も驚くような広告が生まれてきそうだ。

【参照リンク】
・Apotek Hjärtat - Blowing in The Wind
http://vimeo.com/87648696 

■関連リンク
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