創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?


「いやー今日は寒いですね」。今日、職場でそんな挨拶から入った人も多いだろう。こういう天気の話に対して「何も話題がないから天気の話から入りやがってこの話ベタが」と思っちゃったりする傾向も最近はあるようだが、それには断じてNOと言いたい。




結論から言うと、天気の話は超大事、っていうことなのだが、そのメカニズムを説明しよう。
相手の情報が全くない場合、はじめまして、こんにちは、の次に何を話せばいいのか? 相手の服装をほめる?いやこれはリスクが高すぎる。共通の話題を探すのが安心だろう。しかし、「消費税上がって困りますね〜」みたいな、大きなニュースの話題を振ると案外「いや、増税はこれからの財政に必要な事だし...」と意外な切り返しがきたりして逆に困る事もある。

寒い日に、「寒いですね」。これが最も安全なことは皆体験から知っているだろう。問題は、この後なのだ。「天気の話なんてつまらない」という意見が出て来るのはここで話を終えようとするからなのだ。「寒い」ということをキッカケに、「どんな服装にすべきかこういう風に悩んだ」とか「朝起きれなくて寝床からどうやって這い出たか」という話にすれば、誰もが共感するあるあるネタに展開できる。そこで相手の出方を見てから、政治の話なり、自分の昨日の飲み会の失敗なり、ウケそうな話にシフトしていけば良いのである。

これはとりもなおさずラジオパーソナリティのテクニック。生放送のオープニング、冒頭は天気の話をすることがとても多い。今東京の気温は何度あって、どんな空なのか。こんな当たり前のことをわざわざ言うのはなぜか? これには、顔も見えない、誰かも分からない相手とつながるための最初の一歩として、「今の天気を共有する」という意味があるのだ。そして「今を一緒に生きている」という感覚を無意識のうちに持ったあとに、その喋り手が本当に話したかった話題につないでいくことでリスナーがスムースにその人の話を聞けるようになるのである。もちろんこの「天気の話」は「大きなニュース」になる場合ももちろんある(たとえば「フィギュア羽生選手が金メダル」というレベルの国民誰もが共有する話題)。
うまい喋り手はこの「天気 ニュース 自分の話題」へのつなぎがとてもスムース。天気の話なんて面白くない、という風に考えず、天気の話を面白くできるやつが勝つ、と考えてみる。一度ラジオを番組オープニングに着目して聴いてみると発見があると思う。気がつくとその人の世界にスッと入っていれば、それは良い喋り手。

そんな天気の話が大好きなPがやっている番組は...
TBSラジオ954kHz「残業支援系ランキングトークバラエティ ザ・トップ5」
火曜~金曜 17:50~20:00生放送(3月末までの限定放送)

(橋本吉史)

【参照リンク】
・「ザ・トップ5」公式サイト
http://www.tbsradio.jp/top954/ 
・radiko.jp
http://radiko.jp/ 

■関連リンク
創造的破壊ラジオvol7 「志が高い」だけで手当がもらえる、っていうのはどうだろう
創造的破壊ラジオvol6 クリスマスソングをラジオで聴くと10倍良く聴こえる理由とは?(後編)
創造的破壊ラジオvol5 クリスマスソングをラジオで聴くと10倍良く聴こえる理由とは?(前編)

92 PHOTOS
アカデミー賞アフターパーティにセレブ達が続々【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
At the Oscars Governors Ball at Hollywood & Highland Center
At the Oscars Governors Ball at Hollywood & Highland Center
At the Oscars Governors Ball at Hollywood & Highland Center
At the Oscars Governors Ball at Hollywood & Highland Center
At the Oscars Governors Ball at Hollywood & Highland Center
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
Vanity Fair Oscar Party hosted by Graydon Carter
At the Fame & Philanthropy Post-Oscar Party
At the Fame & Philanthropy Post-Oscar Party
At the Fame & Philanthropy Post-Oscar Party
WEST HOLLYWOOD, CA - MARCH 02: Recording artist Britney Spears (L) and David Lucado attend Neuro at the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Neuro)
LOS ANGELES, CA - MARCH 02: Recording artist Sheryl Crow attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
LOS ANGELES, CA - MARCH 02: TV personality Kim Kardashian attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Mark Davis/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Model Karolina Kurkova attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actress Paz Vega attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: (L-R) Kim Kardashian, Sir Elton John and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
LOS ANGELES, CA - MARCH 02: Actress Tatum O'Neal attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
WEST HOLLYWOOD, CA - MARCH 02: Model Petra Nemcova attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Nigel Curtis attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actor Ryan Kwanten attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Recording artist Britney Spears attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Model Heidi Klum attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: TV personalities Kim Kardashian (L) and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Recording artist Joe Jonas attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Model Kelly Bensimon attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Composer/producer David Foster (R) and tv personality Yolanda Foster attend Patron Tequila at 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jonathan Leibson/Getty Images for Patron)
WEST HOLLYWOOD, CA - MARCH 02: Actress Jane Fonda attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actors Stephen Moyer (L) and Anna Paquin attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
LOS ANGELES, CA - MARCH 02: Singer JC Chasez attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
LOS ANGELES, CA - MARCH 02: Actress Conchita Leeflang (C) and guests attend the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
WEST HOLLYWOOD, CA - MARCH 02: Singer Steven Tyler attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Model Angela Lindvall attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actress Jane Seymour attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
LOS ANGELES, CA - MARCH 02: TV Personality Carly Steel attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
WEST HOLLYWOOD, CA - MARCH 02: David Furnish and actor Chace Crawford attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: TV personality Sharon Osbourne (L) and Global Brand President of MAC Cosmetics Karen Buglisi attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actress Leven Rambin attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actor Chris Colfer attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
LOS ANGELES, CA - MARCH 02: Actress Jillian Murray attends the 22nd Annual Elton John AIDS Foundation's Oscar Viewing Party on March 2, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
WEST HOLLYWOOD, CA - MARCH 02: Recording artist Ed Sheeran attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actress Ashley Greene attends Neuro at the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Neuro)
WEST HOLLYWOOD, CA - MARCH 02: Musician Herbie Hancock attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Rebecca Prince attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Donatella Versace attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actress Leven Rambin attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Sir Elton John (L) and David Furnish attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actor Tim Allen (L) and Jane Hajduk attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Actor Colton Haynes attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Singer-songwriter Josh Groban attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Group President, The Estee Lauder Companies Inc. John Demsey (L) and model Kelly Bensimon attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Designer Donatella Versace (L) and tv personality Heidi Klum attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: President & CEO of the Brooks Family Foundation Caren Brooks attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Designers Dean Caten (L) and Dan Caten attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
WEST HOLLYWOOD, CA - MARCH 02: Dancer Cheryl Burke attends the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF)
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

78 PHOTOS
アカデミー賞2014 豪華レッドカーペット②【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
Actor Zac Efron arrives on the red carpet for the 86th Academy Awards on March 2nd, 2014 in Hollywood, California. AFP PHOTO / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
HOLLYWOOD, CA - MARCH 02: Actor Jared Leto attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Photo by Lester Cohen/WireImage)
Olivia Wilde arrives at the Oscars on Sunday, March 2, 2014, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Robin Roberts arrives at the Oscars on Sunday, March 2, 2014, at
TV personality Shaun Robinson attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Steve Granitz/WireImage)
TV personality Nancy O'Dell attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Jason Merritt/Getty Images)
TV personality Rocsi Diaz attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Ethan Miller/WireImage)
TV personality Kelly Osbourne attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Steve Granitz/WireImage)
TV personality Rachel Smith attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Frazer Harrison/Getty Images)
TV Personality Louise Roe attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Jason Merritt/Getty Images)
TV personality Brooke Anderson attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Michael Buckner/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

27 PHOTOS
アカデミー賞2014 豪華レッドカーペット【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

85 PHOTOS
ぴちぴちむちむち スパッツセレブが大集合【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
(FameFlynet)
(Pacific Coast News)
(WireImage photo)
(Getty photo)
(Getty photo)
(FilmMagic)
(Getty photo)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(Pacific Coast News)
(FilmMagic)
(WireImage)
(WireImage)
(WireImage)
(Getty photo)
(David Lerner/Getty photo)
(WireImage photo)
(David Lerner/FilmMagic photo)
(FilmMagic)
(Getty Images)
(FilmMagic)
(Getty Images)
(FilmMagic photo)
(Getty photo)
(WireImage photo)
(David Lerner/FilmMagic photo)
(FilmMagic photo)
(WireImage photo)
(FilmMagic photo)
(Getty photo)
(Getty photo)
(WireImage photo)
(WireImage photo)
(WireImage photo)
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

61 PHOTOS
自分大好き!? 自撮りセレブ大集合【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
HIDE CAPTION
SHOW CAPTION
of
すべて見る
スライドに戻る

68 PHOTOS
まさかのポロリセレブが大集合【フォト集】
See Gallery
創造的破壊ラジオvol8 ラジオの喋り手はなぜ天気の話から始めるのか?
(PCN)
(Splash)
(Splash News)
(x17online.com)
(Splash)
(Pacific Coast News)
December 2012
(Flynet)
(Pacific Coast News photo)
June 2012
(Splash)
(Pacific Coast News photo)
(Flynet photo)
(INFDaily.com photo)
(INFDaily.com photo)
(Instagram)
(Flynet photo)
(Getty)