プレステ4人気ゲームの過激プロモーションが話題に 悲鳴を上げる人が続出!


街中に仕掛けられ、一般の人々が誰でも参加できるゲリラ型の販促キャンペーン。このたびプレイステーション4の人気ゲームが仕掛けたプロモーションは、道行く人々が参加を躊躇うほどの"ギリギリの楽しさ"で話題となっている。


ベルギーはアントワープのセントラル・ステーションに突如として現れた"ENJOY YOUR BOX"と書かれた巨大なボックス。そこには大型のコンセント穴と電流値を表示するメーターが。そして"HOLD FOR 5 SECONDS(そのまま5秒)"と注意書きがある。...そう、コンセントに指を突っ込んで、流れてくる電流に5秒間耐えろ! というわけだ(成功者にはゲームソフトを贈呈)。

もちろん人体には影響のないレベルの電流なのだろうが、それでも数秒間耐えるには厳しいはず。実際、チャレンジャーのほとんどが1~2秒ほどで我慢の限界に達し、苦悶の表情でギブアップしてしまう。中には「ギャッ」と悲鳴をあげてしまう男性など、思わずニヤニヤしてしまうリアクションが盛りだくさんだ。

と思いきや、動画の最後に登場する男性は平気な顔で5秒間耐え抜き、見事ソフトをゲット。どうやら電流への耐性にも個人差があるようだ。

https://www.youtube.com/watch?v=Eji43rGByF0


文字どおり"刺激的"なプロモを展開したのは、PS4の人気ゲームの続編『inFAMOUS Second Son』。人知を超えた超能力を持つ超人たちが広大なオープンワールドで縦横無尽に駆け回る、『inFAMOUS』シリーズの最新作だ。同ゲームでプレイヤーは"電撃"を繰り出すキャラクターを操作するため、それにちなんでの"電流プロモ"ということなのだろう。

この斬新なプロモ動画を見たネットユーザーたちは、

「この宣伝好きだわ~」
「俺の国でもやってくれ!」
「これ、まだ設置されてるの!?」
「衝撃的なキャンペーンだ」
「グッド・アイディア!」

と大絶賛。"inFAMOUS=悪名高い"というタイトルを地で行く過激なプロモーションだが、楽しそうな人々の表情を見ていると参加してみたくなってくるから不思議だ。ぜひ日本でもやってほしい!

『inFAMOUS Second Son』は5月22日発売予定。

【参照リンク】
・PlayStation: The Electric Shock Machine
http://www.digitalbuzzblog.com/playstation-the-electric-shock-machine-challenge/ 

■関連リンク
米国政府、PC ゲーム StarCraft II のプレイヤーにプロアスリートビザを発行 LoLに続き2人目
32台のSurface RTで「グラディウス風ゲーム」を作った動画がすごい
死ねー! と叫びながら『グランド・セフト・オート』をプレイするおばあちゃんが話題

16 PHOTOS
東京ゲームショー2012
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プレステ4人気ゲームの過激プロモーションが話題に 悲鳴を上げる人が続出!

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play games on Sony Computer Entertainment Inc.'s PlayStation 3 (PS3) video game consoles during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play Konami Corp.'s 'Metal Gear Rising: Revengeance' at the company's booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play games on Nintendo Co.'s 3DS LL handheld game consoles at the Level-5 Inc. booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  A booth assistant demonstrates Gree Inc.'s 'Million Derby' on Apple Inc.'s iPad tablet computer at the company's booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  A model dressed as a character from Sega Corp.'s 'Phantasy Star Online 2' poses at the company's booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Models dressed as characters from Konami Corp.'s 'Sengoku Collection' and 'Dragon Collection' pose at the company's booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  A booth assistant helps an attendee wear Sony Corp.'s HMZ-T2 3D head-mounted display as he plays game on Sony Computer Entertainment Inc.'s PlayStation 3 (PS3) video game console during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  An attendee wears Sony Corp.'s HMZ-T2 3D head-mounted display as he plays game on Sony Computer Entertainment Inc.'s PlayStation 3 (PS3) video game console during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees wear Sony Corp.'s HMZ-T2 3D head-mounted display as they play games on Sony Computer Entertainment Inc.'s PlayStation 3 (PS3) video game consoles during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play games on Nintendo Co.'s 3DS LL handheld game consoles at the Level-5 Inc. booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  An attendee (L) plays Namco Bandai Games Inc.'s 'Tekken' with Nintendo Co.'s Wii U video game console during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play games on Nintendo Co.'s 3DS LL handheld game consoles at the Level-5 Inc. booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  An attendee plays game on Nintendo Co.'s 3DS LL handheld game console at the Level-5 Inc. booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees wait in line to play Namco Bandai Games Inc.'s 'Tekken' with Nintendo Co.'s Wii U video game console during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees visit the Sony Computer Entertainment Inc. booth during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

CHIBA, JAPAN - SEPTEMBER 20:  Attendees play games on Sony Computer Entertainment Inc.'s PlayStation Vita (PS Vita) handheld game consoles during the Tokyo Game Show 2012 at Makuhari Messe on September 20, 2012 in Chiba, Japan. The annual video game expo, which is held from September 20 to 23, attracts thousands of business visitors and the general public with exhibitions of the upcoming game software and latest hardware.

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コミコン
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セレブ達も大はしゃぎ! ゴールデングローブ賞アフターパーティー【フォト集】
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プレステ4人気ゲームの過激プロモーションが話題に 悲鳴を上げる人が続出!
HBO's Official Golden Globe Awards After Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
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The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
HBO's Post 2014 Golden Globe Awards Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
HBO's Official Golden Globe Awards After Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Universal, NBC, Focus Features, E! Viewing And After-Party, Sponsored By Chrysler
HBO's Official Golden Globe Awards After Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
The Universal, NBC, Focus Features, E! Viewing And After-Party, Sponsored By Chrysler
HBO's Post 2014 Golden Globe Awards Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
HBO's Post 2014 Golden Globe Awards Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
The Universal, NBC, Focus Features, E! Viewing And After-Party, Sponsored By Chrysler
HBO's Official Golden Globe Awards After Party
HBO's Official Golden Globe Awards After Party
HBO's Official Golden Globe Awards After Party
The Universal, NBC, Focus Features, E! Viewing And After-Party, Sponsored By Chrysler
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
HBO's Official Golden Globe Awards After Party
The Weinstein Company & Netflix's 2014 Golden Globes After Party presented by Bombardier, FIJI Water, Lexus, Laura Mercier, Marie Claire and Yucaipa Films
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
HBO's Post 2014 Golden Globe Awards Party
HBO's Post 2014 Golden Globe Awards Party
HBO's Post 2014 Golden Globe Awards Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
InStyle and Warner Bros. 71st Annual Golden Globe Awards Post-Party
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夏フェスに集うセレブたち【フォト集】
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プレステ4人気ゲームの過激プロモーションが話題に 悲鳴を上げる人が続出!

LONDON - JULY 02:  Socialite Paris Hilton is seen front of stage as Madonna performs at "Live 8 London" in Hyde Park on July 2, 2005 in London, England.  The free concert is one of ten simultaneous international gigs including Philadelphia, Berlin, Rome, Paris, Barrie, Tokyo, Cornwall, Moscow and Johannesburg.  The concerts precede the G8 summit (July 6-8) to raising awareness for MAKEpovertyHISTORY.

INDIO, CA - APRIL 13:  Alessandra Ambrosio enjoys a Fruttare Fruit Bar at the Fruttare Hangout at Coachella. New Fruttare Fruit Bars are now available in stores nationwide.

PADDOCK WOOD, UNITED KINGDOM - JULY 02: Alexa Chung attends the Hop Farm Music Festival on July 2, 2011 in Paddock Wood, United Kingdom.

NAPA, CA - MAY 11:  Ashley Benson wears the aerie Festival Bandeau at BottleRock - Day 2 on May 11, 2013 in Napa, California.

GLASTONBURY, ENGLAND - JUNE 30: Model Cara Delevingne is pictured during day 4 of the 2013 Glastonbury Festival at Worthy Farm on June 30, 2013 in Glastonbury, England.

INDIO, CA - APRIL 14:  TV personality Carmen Electra attends day 3 of the 2013 Coachella Valley Music & Arts Festival at the Empire Polo Club on April 14, 2013 in Indio, California

INDIO, CA - APRIL 13:  Model Chanel Iman, from Los Angeles, poses during day 2 of the 2013 Coachella Valley Music And Arts Festival  at The Empire Polo Club on April 13, 2013 in Indio, California.

THERMAL, CA - APRIL 14:  Actress Diane Kruger attends day 1 of LACOSTE L!VE Hosts a desert pool party in celebration of Coachella on April 14, 2012 in Thermal, California.

GLASTONBURY, UNITED KINGDOM - JUNE 30:  Florence Welch attends the Glastonbury Festival of Contemporary Performing Arts at Worthy Farm, Pilton on June 30, 2013 in Glastonbury, England.

CHELMSFORD, ENGLAND - AUGUST 21: Jameela Jamil attends the launch of Mahiki Coconut liqueur backstage during Day Two of V Festival 2011 on August 21, 2011 in Chelmsford, England.

GLASTONBURY, ENGLAND - JUNE 25:  Jamie Hince and Kate Moss attend Glastonbury Festival at Worthy Farm on June 25, 2010 in Glastonbury, England.

PALM SPRINGS, CA - APRIL 13:  (L-R) Musician Joe Jonas, model Alessandra Ambrosio, actress AnnaSophia Robb, and musician Nick Jonas attend the FIJI Water At Lacoste L!VE Coachella Desert Pool Party on April 13, 2013 in Palm Springs, California.

PALM SPRINGS, CA - APRIL 14:  Actress Kate Bosworth attends Mulberry BBQ Pool Party at Coachella at the Parker Palm Springs on April 14, 2012 in Palm Springs, California.

INDIO, CA - APRIL 19:  Actress Kate Bosworth (L) and model James Rousseau attend the 2009 Coachella Valley Music & Arts Festival April 19, 2009 in Indio, California.

THERMAL, CA - APRIL 13:  Singer Katy Perry attends LACOSTE L!VE 4th Annual Desert Pool Party on April 13, 2013 in Thermal, California.

INDIO, CA - APRIL 18:  Actress Kristen Stewart attends the LACOSTE Pool Party during the 2010 Coachella Valley Music & Arts Festival on April 18, 2010 in Indio, California.

INDIO, CA - APRIL 15:  Nicky Hilton attends Day 1 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 15, 2011 in Indio, California.

GLASTONBURY, ENGLAND - JUNE 28: Liam Gallagher and Nicole Appleton pose backstage at day 2 of the 2013 Glastonbury Festival at Worthy Farm on June 28, 2013 in Glastonbury, England.

CHELMSFORD, UNITED KINGDOM - AUGUST 22: Pixie Lott sighting on day one of the V Festival at Hylands Park on August 22, 2009 in Chelmsford, England.

GLASTONBURY, ENGLAND - JUNE 29:  Rita Ora attends day 3 of the 2013 Glastonbury Festival at Worthy Farm on June 29, 2013 in Glastonbury, England. 

PHILADELPHIA, PA - SEPTEMBER 02: Director Ron Howard poses with Beyonce Knowles-Carter and Jay-Z backstage during Budweiser Made In America Festival Benefiting The United Way - Day 2 at Benjamin Franklin Parkway on September 2, 2012 in Philadelphia, Pennsylvania.

GLASTONBURY, UNITED KINGDOM - JUNE 28:   Sienna Miller attends the Glastonbury Festival of Contemporary Performing Arts at Worthy Farm, Pilton on June 28, 2013 in Glastonbury, England.

GLASTONBURY, ENGLAND - JUNE 30: Model Suki Waterhouse is pictured during day 4 of the 2013 Glastonbury Festival at Worthy Farm on June 30, 2013 in Glastonbury, England.

LONDON - JULY 04:  Teresa Palmer and Russell Brand pose behind the main stage in the O2 VIP Lounge during Day Two of the O2 Wireless Festival in Hyde Park on July 4, 2008 in London, England.

INDIO, CA - APRIL 15:  Actress Vanessa Hudgens attends Day 3 of the 2012 Coachella Music Festival at Empire Polo Club on April 15, 2012 in Indio, California.

INDIO, CA - APRIL 15:  TV personality Whitney Port attends Day 1 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 15, 2011 in Indio, California.

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a-nation 「dビデオ」コンパニオン
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