【動画】エビアンとスパイダーマンのコラボCMが話題 隠れたコンセプトも明らかに


昨年4月に出された「baby&me」のCM動画も話題となったエビアンが、新たなCM「The Amazing Baby & me 2」を公開。YouTubeでは、1週間で600万回以上の視聴数をたたき出すヘビーヒットとなっている。


タイトルからも分かるとおり、今度のエビアンCMは、4月25日から日本公開となるシリーズ最新作『アメイジング・スパイダーマン2』とのコラボ。
スパイダーマンが、鏡に映ったミニスパイダーマンとかわいい掛け合いを見せてくれるのだが、動画を見たユーザーからも、

「エビアンがこれまで出したBaby & Meシリーズの中でも一番の出来だな」
「かわいいー」
「繰り返し見ちゃったよ。私だけ?」
「最高!」
「このCM嫌いな人はいないんじゃない?」

など絶賛の声が多数あがっている。

【動画】https://www.youtube.com/watch?v=pyV57QlGUGI


ところで、「これのどこが水のCMなの?」と意味がわからない人もいるかもしれないが、映像最後に「Live Young」というキャッチフレーズが出てくるように、エビアンは、特に発祥地フランスでは、"飲めば体が若返る!"というコピーで知られているそう。これを知っていれば、今回のミニスパイダーマンや、一連のBaby & Meシリーズの意味がよりクリアになるのではないだろうか。

ちなみに前回の「baby&me」は、道行く人が鏡を見ると、赤ちゃんバージョンの自分が映っていて......というファンタジー度満載の、これまたかわいい映像だった。ネット上には、シリーズ化を期待し、早くも次作を楽しみにする声も多い。

【baby&me 動画】https://www.youtube.com/watch?v=pfxB5ut-KTs


【参照リンク】
・evian Spider-Man - The Amazing Baby & me 2 - YouTube
https://www.youtube.com/watch?v=pyV57QlGUGI 

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