一般人が自分の中古車を売るために作ったCMのクオリティがスゴすぎて話題に


スウェーデン人のアートディレクターが、自身が所有している"ボルボの中古車"を売ろうとCMを製作。そのクオリティの高さがネット上で注目を集めている。


"Castor"なる人物が売りに出したのは、1993年式のボルボ245GLワゴン。YouTubeでの概要には「赤、所有者はCastorさんで6人目、2009年までのボルボによる整備記録簿付き」とある。また今年11月30日まで有効の検査済みだそうだ(訳注:この期限はスウェーデンで有効と思われる)。さらにバッテリーとラジエーターは新品で、夏タイヤと冬タイヤ付き。金額は7500スウェーデンクローナ(約11万6,000円)から応相談だ。

ドキュメンタリーのようなナレーションで始まるCMでは、「運動エネルギーや力学、システムの傑作」や、「かつての優れたエンジニアたちの手から生まれた」など、称賛の言葉が飛び出す。さらに所有者の趣味だったのか、窓には猫のステッカーがズラリ。トランクのドアがサビているところには、かなりの年季を感じさせる。

Castorさんはスウェーデン語と英語バージョンを作成。こちらは英語バージョンだ。

【動画】https://www.youtube.com/watch?v=JJ0nkStZnWo


見た人からはおおむね高評価を得ているこのCM。

「広告としては実に良くできている」
「これまでで最高のボルボ広告だ」
「買い手がつくといいね」
「まるでマイケル・ベイの映画の予告編だな...」
「(アメリカの)インディアナ州に持ってきてくれれば、今日買ってあげるよ。ガチで」
「買いたくなった」
「ジャン=クロード・ヴァン・ダムが必要なのでは」

と好意的なコメントが寄せられているが、5月14日の時点ではまだ誰も買い手がついていないようだ。

【参照リンク】
・Buy My Volvo (English)
https://www.youtube.com/watch?v=JJ0nkStZnWo 

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